Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Manager, RGMX - Away From Home Channel role.
Rezi rewrites your resume against The Coca-Cola Company's job description. Free.
Tailor your resume to this Senior Manager, RGMX - Away From Home Channel role.
Rezi rewrites your resume against The Coca-Cola Company's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Manager, RGMX - Away From Home Channel posting at The Coca-Cola Company — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Manager, RGMX - Away From Home Channel posting at The Coca-Cola Company — free, in seconds.
About the Role
The Senior Manager, RGMX – AFH Channel is responsible for leading Revenue Growth & Margin Expansion (RGMX) strategies across all beverage categories within the Away From Home (AFH) channel in Japan. This role translates long-range and annual business plans into channel-specific price & pack architecture, revenue models, and portfolio strategy, requiring a deep understanding of cross-channel shopper consumption behaviors to drive sustainable topline growth, quality transactions, and margin improvement. The position is accountable for AFH OBPPC design across all categories, ensuring alignment with corporate mid-term strategy and financial requirements, and partners closely with channel teams, Marketing, Finance, and Bottlers’ RGM and Sales teams for disciplined execution.
Responsibilities
- Develop and execute the AFH RGMX strategy to deliver OU LRP and ABP.
- Develop AFH channel OBPPC framework across channels aligned with category and channel growth strategies.
- Identify value pools across brands, price tiers, and channel segments to unlock profitable growth.
- Integrate RGMX insights into mid-term innovation pipeline development.
- Define pricing architecture across portfolio in AFH channels with cross-channel pack x price strategy.
- Develop channel-differentiated pricing strategies considering competitive intensity and shopper missions.
- Conduct elasticity and price sensitivity analyses to guide pricing decisions.
- Support scenario-based pricing recommendations in response to commodity volatility and competitive actions.
- Track pricing performance and course-correct as needed.
- Propose consolidated recommendations to function LTs to bring the strategy to life in market execution.
- Lead AFH promotion strategy and evaluate ROI across channels, particularly CVS channel focus.
- Partner with Channel teams to design effective, data-driven promotional mechanics & guidelines.
- Improve trade spend productivity by analyzing uplift, cannibalization, and margin impact.
- Establish post-promo evaluation processes to embed continuous improvement.
- Drive premiumization and affordability strategies within AFH channels to improve quality transactions.
- Identify opportunities to rationalize pack architecture and channel-specific SKUs to improve operational efficiency and margin performance.
- Balance core SKU growth with innovation scale-up and complexity reduction.
- Integrate data sources including volume, transactions, NSR, margin, market share, POS, shopper data and consumer insights.
- Translate analytics into actionable recommendations for pricing, promotions, and mix.
- Monitor AFH business performance against RGMX KPIs and provide needed action plans.
- Partner with analytics teams to refine elasticity models and portfolio simulations.
- Serve as primary AFH RGMX contact for Marketing and Channel leaders.
- Partner with Bottler RGMX teams to align pricing and promo execution discipline.
- Ensure strong financial alignment with Finance on margin delivery and ABP/LRP targets.
- Contribute to OU RGMX capability-building initiatives.
Requirements
- Bachelor’s degree in Business, Marketing, Economics or related field.
- 5~8+ years of experience in RGMX, category management, commercial strategy, or commercial finance in FMCG/CPG.
- Strong understanding of Coffee category dynamics and competitive landscape preferred.
- Proven experience in pricing, promotion optimization, and trade spend analysis.
- Strong analytical and financial acumen.
- Experience working with cross-functional teams and franchise bottling systems preferred.
- Fluent business in English and Japanese.
Skills
- Financial Analysis
- Financial Forecasting
- Market Trend Analysis
- Revenue Growth Management
- Strategic Planning
Location
- Japan
- Tokyo
Work Type
- Full-time
Experience Level
- Senior Manager
- 5-8+ years
Education Level
- Bachelor's degree
About the Company
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.