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About the Role
The Marketing Manager collaborates cross-functionally with sales, marketing, real estate, research, and creative teams to support business growth and maximize revenue. This role involves creating custom solutions and presentations to build brands and help customers achieve their goals, demonstrating leadership in media strategy, research, insights, and the Clear Channel Outdoor product portfolio.
Responsibilities
- Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments, and the development of story-driven presentations that create and drive revenue.
- Deliver actionable insights and opportunities proactively to Account Executives that reflect an understanding of clients’ business needs and the solutions CCO can provide.
- Develop vertical opportunities and prospects based upon industry research, media spend, and market relevance.
- Ensure Sales Leaders and Account Executives understand the value of CCO’s RADAR Data Suite of Solutions and key data platforms.
- Develop key insights using data platforms to identify, pursue, grow, and retain key regional and/or local customers.
- Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms.
- Partner with the region’s Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.
- Participate in customer meetings with Account Executives to reinforce CCO’s RADAR Data Suite and positioning research and insights.
- Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy for new or converted inventory.
- Coach and manage the photography team, including managing the process to efficiently deliver on photo proof-of-performance needs.
- Perform other duties as assigned or requested.
Requirements
- Bachelor’s Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.
- A minimum of 5 years’ experience in Marketing, Advertising or Media.
- Digital media, ad sales marketing and leadership experience a plus.
- Well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.), creative design applications (i.e., Photoshop, Canva, InDesign) and social media platforms.
- Fluency with calculating common media math deliverables (i.e., GRP, reach & frequency) experience preferred.
- Ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands.
- Ability to see written documents, computer screens and to adjust focus.
- Able to travel outside of the office 50% of the time for periodic corporate meetings and industry events.
Skills
- Microsoft applications (Word, Excel, PowerPoint)
- Creative design applications (Photoshop, Canva, InDesign)
- Social media platforms
- Calculating common media math deliverables (GRP, reach & frequency)
- Presentation skills
- Visioning and Alignment
- Advertising and Sales Promotion
- Achievement Orientation
- Market Research & Consumer Behavior analysis
- Planning and Organizing
- Agility
- Team Leadership
Location
- Minneapolis, MN
Work Type
- Regular
- Office environment
Experience Level
- 5 years of experience in Marketing, Advertising or Media
Education Level
- Bachelor’s Degree in Business, Marketing, Advertising, or equivalent field preferred
Salary/Compensations
- Min: $72,000
- Max: $95,000
- Bonus eligible
Benefits
- Multiple Medical, Dental, and Vision Plans
- Health Care Spending Accounts (HSA and FSA Options)
- Medicare Assistance
- Dependent Care Flexible Spending Account
- Optional Short Term and Long Term Disability Plans
- Company Paid Employee Life and AD&D Insurance
- Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
- Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
- Pre-Tax Commuter Spending Account
- Employee Assistance Program (EAP)
- 401(k) Savings Plan with company match
- Paid Time Off (Accrued Vacation and Sick Plans)
- Free Digital Gym Membership and Discounted Memberships
- Professional Development Opportunities
- Employee Resource Groups
About the Company
- Clear Channel Outdoor (CCO) is a global leader in outdoor advertising.
- The company aims to deliver innovative advertising solutions while enhancing communities.
- The organization participates in E-Verify.
Equal Opportunity
- As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities.
- Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.
- The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.