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About the Role
In the role of Senior Marketing Coordinator, you will lead the development, organization, and production of proposal, interview, and marketing materials. You will collaborate with various teams, evaluate content, and develop winning strategies for pursuits.
Responsibilities
- Lead the development, organization, and production of proposal, interview, and marketing materials, including layout utilizing existing templates and brand standards.
- Collaborate with other marketing coordinators, project managers, technical staff, business development leads, and pursuit teams.
- Evaluate technical and non-technical content; write non-technical text; and edit and proofread all marketing communications for clarity, messaging, and persuasiveness.
- Lead the development of interview presentation materials and coach interview teams.
- Lead capture planning, conduct market sector research and competitor analysis, develop winning strategies, and provide message development for pursuits, including graphic development.
- Prepare, update, and organize data in company systems, including pursuit information, project profiles, resumes, references, photography, proposal documents, and other marketing files.
- Coordinate conference attendance and sponsorships.
- Support business development leads, client managers, and teams in the development of marketing strategies, client development, and pursuit capture planning.
- Train and mentor team members on business development and marketing best practices.
- Monitor client and industry websites for solicitation status.
- Help file proposal and presentation material upon submittal.
- Support management of client relationship management and financial systems to inform reporting metrics and dashboards.
- Maintain accurate project and resume data in business development systems.
- Arrange for professional photography on projects, as needed.
- Support development and implement of client plans, including long-term strategies to capture market share, as assigned.
- Support solicitation of formal client feedback.
- Administer implementation of the go/no-go decision process in accordance with HDR’s Matrix of Authority.
- Support content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders.
- Support the development and publication of engaging digital content that reflects HDR’s brand and elevates our thought leadership.
- Support implementation of strategies that elevate HDR’s brand and technical talent with industry associations.
- Support creation of marketing collateral to support business development efforts.
- Support fulfilling conference sponsorship benefits, as needed.
- Maintain inventory of branded materials used for client visits, conferences and recruiting.
- Train and mentor employees on business development and marketing best practices.
- Create marketing collateral to support business development efforts.
- Plan and fulfill conference sponsorship benefits, as needed.
- Develop engaging internal communications content (announcements, presentations, videos, webinars).
- Plan large, internal meetings (in-person or virtual).
- Articulate HDR’s capabilities and competitive advantages.
- Perform other duties as needed.
Requirements
- A minimum of 2 years relevant industry experience.
- Excellent written and verbal communication skills.
- Proficient in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint.
- Proficient in Adobe Creative Cloud applications, including InDesign.
- Demonstrated "self-starter" with a history of completing projects with limited oversight.
- Bachelor’s degree in a related field.
- Minimum of 5 years experience.
- Deep knowledge of the A/E/C industry’s standard approach to procurement of professional services.
- Ability and desire to engage with others in-person, including traveling to other HDR NY/NJ offices, as needed.
- Can work independently and cooperatively with diverse teams, as well as area, regional, and national technical managers and project staff.
- Requires little or no direction in area of specialization.
- Excellent organizational skills with ability to handle multiple tasks and meet deadlines.
- Local candidates preferred.
Skills
- Microsoft Office applications
- Adobe Creative Cloud applications
- InDesign
- Marketing strategies
- Client development
- Pursuit capture planning
- Content marketing
- Digital content creation
- Marketing collateral creation
- Internal communications
- Graphic development
Location
- NY/NJ offices
Work Type
- Onsite
- In-person
Experience Level
- Senior
- Minimum of 5 years experience
- A minimum of 2 years relevant industry experience
Education Level
- Bachelor’s degree in a related field
About the Company
- At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day.
- HDR is our company. Together, we build on each other's life experiences and perspectives to make great things possible every day. This shapes our collaborative culture, encourages organizational trust and connects us closer to the clients and communities we serve.
Equal Opportunity
- As employee owners, we all have a role in creating an inclusive environment where each of us is welcomed, valued, respected and empowered to engage and contribute.
- Our eight Employee Network Groups (Asian Pacific, Black, Hispanic/Latino(a), LGBTQ+, People with Disabilities, Veterans, Women, Young Professionals) help create a sense of belonging and foster a supportive environment where everyone is empowered to engage and contribute. Each group has an executive sponsor and is open to all employees.