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About the Role
As Marketing Manager – Foodservice DE/AT (f/m/d), you will actively shape how Planted becomes visible and grows in the foodservice sector, from marketing ideas and creative campaigns to product launches, events, and activations. You will collaborate with Sales and global teams to develop and implement ideas, ensuring Planted gains visibility and remains memorable in foodservice.
Responsibilities
- Planning, coordination, and execution of target-group-specific marketing campaigns for the foodservice market, including developing relevant messages for gastronomy, catering, and other foodservice partners.
- Continuous monitoring of market trends, developments, and competitor activities, and deriving concrete recommendations for action.
- Development and implementation of go-to-market measures for new product launches and relaunches in the foodservice sector.
- Conception and management of sales and communication materials, including POS materials, flyers, newsletters, and sales documents.
- Planning, organization, and support of trade fairs, events, and training sessions.
- Coordination and support of the Planted Food Trailer and its use at events and activations.
- Support of key account management and field sales through appropriate marketing and sales materials, as well as customer-specific activations.
- Planning, management, and control of the marketing budget for the foodservice sector.
Requirements
- 2-5 years of professional experience in marketing, ideally in the food, FMCG, or lifestyle sector.
- A great passion for food & beverage and a good sense for brands and trends.
- Independent, structured, and hands-on work style, with the ability to drive things forward independently.
- Organizational talent and strong communication skills – you enjoy working in a team and can keep track of multiple projects simultaneously.
- Confident and likeable demeanor and enjoy making new contacts and expanding your network.
- Good German and English skills, both written and spoken.
- Proficient in MS Office, especially Outlook, PowerPoint, Word, and Excel.
- Valid driver's license Class B.
- We value exchange, collaboration, and a lived team culture.
- We are looking for people with potential, motivation, and enthusiasm.
- You can optionally include a personal video to give us an initial impression of yourself. Applying without a video will not be a disadvantage.
Skills
- Marketing campaign planning
- Market trend analysis
- Go-to-market strategy
- Sales and communication material development
- Event planning and management
- Budget management
- MS Office proficiency
- Communication skills
- Organizational skills
Location
- Berlin
Work Type
- Hybrid
- Full-time
- Contract
Experience Level
- Mid-level
About the Company
- Planted combines proprietary structuring and fermentation technologies to create meat from plant-based proteins, focusing on delicious taste, meaty and juicy texture, and using only natural ingredients.
- Planted sets a completely new standard in the alternative protein category, making it a healthy, delicious, and sustainable choice for everyone.
- Truly better than meat from animals.