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About the Role

The Email Marketing Manager will plan, manage, and execute AARP Foundation’s email marketing channel to maximize engagement with target audiences. This role is responsible for writing and designing compelling email content, developing and executing email strategy, send cadence, automated journeys, and list segmentation. The position will ensure the hygiene and accuracy of email lists and collaborate with partners and vendors to develop email journeys and automations.

Responsibilities

Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives.
Manages the organization's digital properties and supports the strategic direction of digital platforms.
Optimizes online channels against key performance indicators and makes data-informed decisions.
Oversees content creation for various digital platforms and leads campaign strategy development.
Provides analyses and recommendations on digital strategies that align with organizational initiatives.
Designs campaigns to meet specific business unit objectives and tracks performance.
Works with internal and external teams to develop and execute digital marketing strategies.
Builds and manages strategic partnerships to enhance business unit effectiveness on digital and social channels.
Tracks and measures results and KPIs and adjusts tactics accordingly.
Keeps abreast of the latest digital trends and best practices.
Provides exceptional client service by developing timelines and ensuring deliverables are on time.
Develops and maintains relationships with internal clients, understanding their objectives and developing plans to achieve them across channels.
Proactively surfaces new opportunities and resolves challenges.
Identifies vendors best suited to advance organizational goals and manages vendor relationships.

Requirements

5+ years of experience in email marketing, including campaign strategy, email design, audience segmentation, and lifecycle marketing.
Hands-on experience with enterprise email marketing and automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Campaign Monitor, or similar tools.
Proven ability to create compelling, brand-aligned email content with outstanding copy, excellent subject lines, engaging visuals, and conversion-focused calls to action.
Expertise in audience segmentation, lead nurturing, personalized customer journeys, and automated lifecycle campaigns.
Strong analytical skills with experience tracking KPIs, developing performance reports, and leveraging A/B testing insights.
Deep understanding of email deliverability, sender reputation, bounce management, and inbox placement best practices.
Experience leveraging generative AI tools to enhance email production, testing, and optimization.
Proficiency with creative and design tools including Photoshop, InDesign, Adobe Acrobat Pro, Canva, or equivalent platforms.
Exceptional attention to detail, project management, and cross-functional collaboration and culture building skills.
AARP will not sponsor an employment visa for this position at this time.
Regular and reliable job attendance.
Effective verbal and written communication skills.
Exhibit respect and understanding of others to maintain professional relationships.
Independent judgement in evaluation options to make sound decisions.
Ability to work effectively in an in office/open office environment with moderate noise.

Skills

Email marketing
Campaign strategy
Email design
Audience segmentation
Lifecycle marketing
Email marketing platforms
Automation platforms
Content creation
Copywriting
Subject line writing
Visual engagement
Call to action optimization
Lead nurturing
Personalized customer journeys
Automated lifecycle campaigns
Analytical skills
KPI tracking
Performance reporting
A/B testing
Email deliverability
Sender reputation management
Bounce management
Inbox placement
Generative AI tools
Photoshop
InDesign
Adobe Acrobat Pro
Canva
Project management
Cross-functional collaboration
Culture building
Verbal communication
Written communication

Location

United States

Work Type

Hybrid
Remote

Experience Level

5+ years of experience in email marketing

Benefits

401(k)
100% company-funded pension plan
Health plans
Dental plans
Vision plans
Life insurance
Paid time off
Company holidays
Individual holidays
Vacation
Sick leave
Caregiving leave
Parental leave
Performance-based recognition
Peer-based recognition
Tuition reimbursement

About the Company

AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it.
Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems.
We create pathways to quality employment, remove barriers to benefits, and promote equitable access to essential goods and services.

Equal Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.