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About the Role
PURPLE is seeking a Senior Account Director with a passion for food, mixology, and hospitality to lead high-profile restaurant, bar, and beverage accounts. This role involves blending PR strategy with creative ideas to launch concepts, curate dining experiences, and build brand recognition.
Responsibilities
- Design PR strategies for chefs, hotel F&B programs, and beverage brands.
- Brainstorm experiential campaigns, including pop-ups and collaborations.
- Craft narratives that position clients as cultural icons.
- Secure coverage in top-tier food, lifestyle, and business outlets.
- Cultivate relationships with critics, editors, and influencers.
- Leverage global agency networks to amplify stories.
- Serve as a trusted advisor to clients.
- Navigate high-stakes situations such as openings, crisis communications, and brand reinventions.
- Lead and mentor account managers and creatives.
- Collaborate with in-house content creators, social media strategists, and event producers.
- Identify and pitch prospects in emerging spaces.
- Develop proposals showcasing creativity and ROI.
Requirements
- 8–10+ years in PR/communications.
- 5+ years focused on restaurants, beverages, or luxury hospitality.
- Agency experience is mandatory.
- Portfolio of campaigns that generated national headlines, awards, or viral buzz.
- Rolodex of top food critics, editors, and influencer-chefs.
- Deep understanding of culinary trends and the media landscape.
- Passion for creative risk-taking.
Skills
- PR strategy
- Creative campaign development
- Media relations
- Client relationship management
- Team leadership
- Content creation collaboration
- Social media strategy collaboration
- Event production collaboration
- New business development
- Proposal writing
- Culinary trend analysis
- Media landscape analysis
Location
- New York
Work Type
- Full Time
Experience Level
- Senior
Education Level
- Bachelor’s degree in PR, Journalism, Culinary Arts, or related field.
Salary/Compensations
- $120,000 - $130,000 / year
About the Company
- PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London & Hong Kong.