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About the Role
The Director of Sales & Marketing at Total Fire Protection is responsible for leading and scaling the Company’s sales strategy, revenue execution, and team performance. This role translates growth objectives into actionable sales and marketing plans, drives high-performing sales teams, strengthens customer relationships, and delivers consistent service revenue results.
Responsibilities
- Develop and execute sales and marketing strategy aligned with Company growth objectives.
- Own sales forecasting, revenue planning, and pipeline management.
- Track, analyze, and report sales performance against goals.
- Partner with Operations to align sales initiatives with business priorities.
- Drive new customer acquisition while expanding relationships with existing customers.
- Lead, coach, and develop a high-performing sales organization.
- Establish clear performance expectations, sales targets, and accountability measures.
- Support the onboarding and retention of top sales talent.
- Collaborate on the design and implementation of training programs.
- Facilitate sales meetings, one-on-one coaching sessions, and performance reviews.
- Build and maintain strong, long-term relationships with key customers, partners, and industry influencers.
- Support the sales team in complex negotiations, strategic accounts, and deal closures.
- Represent Total Fire Protection at networking events, trade shows, and client meetings.
- Ensure customer and market insights inform service positioning, pricing, and sales strategy.
- Serve as senior liaison with the strategic Marketing firm.
- Establish and manage sales territories, quotas, and performance metrics.
- Oversee CRM utilization and reporting.
- Identify and implement sales process improvements, tools, and best practices.
- Prepare and present regular sales reports, performance dashboards, and pipeline updates to senior leadership.
Requirements
- Bachelor’s degree in Business Administration or a related field.
- 10+ years of progressive services sales leadership experience with a proven record of meeting or exceeding revenue targets.
- B2B sales experience in trade/facilities services industry with a strong understanding of operations.
- 3+ years of experience leading, coaching, and managing a diverse sales team focused on both account management and outside sales initiatives.
- Demonstrated success building and executing scalable sales strategies.
- Strong business acumen with the ability to convert strategy into operational execution.
- Experience using CRM platforms.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to thrive in a fast-paced, results-driven environment.
- Experience in a B2B, consultative, or solution-oriented sales environment.
- Fire Life and Safety industry direct experience strongly preferred.
- Exposure to multi-market or multi-location sales operations.
- Experience partnering with senior leaders on revenue growth initiatives.
Skills
- Sales Strategy
- Revenue Execution
- Team Performance Leadership
- Sales Forecasting
- Pipeline Management
- Customer Relationship Management
- Negotiation
- CRM Platforms
- Communication
- Presentation
- Stakeholder Management
- Strategic Planning
- Operational Execution
- Data Analysis
- Process Improvement
Experience Level
- 10+ years of progressive services sales leadership experience
- 3+ years of experience leading, coaching, and managing a diverse sales team
Education Level
- Bachelor’s degree in Business Administration or a related field
Salary/Compensations
- $125,000 to $200,000 annually
Benefits
- Bonus opportunities
- Comprehensive benefits package
About the Company
- Total Fire Protection is committed to creating an inclusive workplace and providing equal employment opportunities to all applicants and employees.
Equal Opportunity
- Total Fire Protection is an Equal Opportunity Employer.
- We are committed to creating an inclusive workplace and providing equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship status, disability, protected veteran status, marital status, reproductive health decision making, genetic information, military status, victim of domestic violence status, or any other characteristic protected by applicable federal, state, or local law.