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About the Role
Workiva is seeking an exceptional Vice President of Product Marketing to define and articulate the value of the Workiva AI platform, transforming how finance, risk, and sustainability teams operate. This leader will shape the market narrative, communicate the impact of Workiva AI, and lead a global team of product marketers at the intersection of product, marketing, and sales.
Responsibilities
- Shape the portfolio and solution narrative, crafting compelling positioning and messaging.
- Lead the storytelling around how Workiva AI is transforming finance, sustainability, and GRC leadership.
- Lead, inspire, and develop a global team of approximately 30 product marketing professionals.
- Model how to work with AI to empower and accelerate team deliverables.
- Build a culture of strategic thinking, collaboration, and high performance.
- Recruit, mentor, and develop exceptional product marketing talent.
- Own product marketing strategy across Workiva’s platform, portfolio of solutions, and target industries.
- Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum.
- Ensure go-to-market and marketing strategies connect product innovation with target buyers.
- Collaborate with demand generation, brand, content, and field marketing teams.
- Bring deep customer and market insight back into product strategy.
- Arm the global sales organization with insights, messaging, and assets to build pipeline and close deals.
- Deliver world-class sales enablement, including playbooks, competitive intelligence, buyer insights, and differentiated value frameworks.
- Partner closely with revenue leadership to improve win rates and accelerate growth.
Requirements
- 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies.
- Proven track record of leading and scaling high-performing product marketing teams.
- Passion for building and developing talent.
- Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging.
- Experience translating complex technology and platform innovation into compelling customer value.
- Strong partnership skills across product management, marketing, and sales leadership.
- Demonstrated success driving sales enablement and revenue impact.
- Exceptional communication and storytelling skills.
- Up to 25% travel required.
- Reliable internet access for any period working remotely.
Skills
- Product Marketing
- Go-to-Market Strategy
- Positioning and Messaging
- Sales Enablement
- Storytelling
- Team Leadership
- AI
- Enterprise SaaS
Location
- Flexible/Remote
Work Type
- Remote
- Full-time
Experience Level
- 15+ years of product marketing experience
- Significant leadership roles
Salary/Compensations
- $241,200.00 - $345,000.00
Benefits
- Discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match
- Comprehensive employee benefits package
About the Company
- Workiva is the trusted data platform for the modern CFO.
- Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation so leaders can trust their numbers, see emerging risks sooner, and act with speed in a complex world.
- Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations.
- With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
- At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on.
- The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny.
- Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
Equal Opportunity
- Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
- Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.