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About the Role
Asana is seeking a General Manager to lead the strategy, product direction, operating model, and business outcomes for Command, a dedicated product for software development teams. This role involves cross-functional leadership to transform technical work orchestration into a scalable enterprise business and establish Command as a key part of Asana’s human-agent operating system vision.
Responsibilities
- Develop and communicate a clear strategy and roadmap for Command within Asana’s product portfolio.
- Own the business plan and operational metrics, including adoption, retention, engagement, and commercial expansion.
- Build, lead, and scale a customer-centric cross-functional organization spanning product, engineering, go-to-market, and research functions.
- Drive overall product quality, performance, and developer trust in partnership with Engineering and Design.
- Define how AI Teammates and the Enterprise Work Graph create differentiated workflows for technical teams.
- Establish clear go-to-market positioning, packaging, and enterprise proof points to drive repeatable customer demand.
Requirements
- Experience as a GM, product executive, founder, or equivalent leader with clear ownership of a product line or business.
- Deep familiarity with software development workflows, including planning, issue or ticket management, source control, code review, CI/CD, release management, or engineering operations.
- Experience building products for both individual practitioners and enterprise buyers.
- Experience taking a product from early product-market fit toward repeatable enterprise growth.
- Experience applying AI to real customer workflows, particularly where durable context, collaboration, governance, and accountability matter.
- Experience working in a multi-product platform company and navigating portfolio-level tradeoffs.
- Track record of end-to-end accountability for strategy, execution, and commercial performance of a technical product area.
- Strong product judgment with an ability to solve high-value problems for software engineers, engineering managers, and enterprise decision-makers.
- Demonstrated ability to lead and align cross-functional partners through influence across PM, Eng, Design, Data, Sales, and CS.
- Demonstrated experience developing product leaders, coaching team members, and building scalable operating systems.
- Exceptional written and verbal communication skills, capable of translating complex choices into concise executive and customer alignment.
Skills
- Curiosity about AI tools and emerging technologies
- Willingness to learn and leverage AI tools
- AI for productivity, collaboration, or decision-making
- Software development workflows
- Building products for individual practitioners and enterprise buyers
- Taking a product from early product-market fit toward repeatable enterprise growth
- Applying AI to customer workflows
- Working in a multi-product platform company
- Navigating portfolio-level tradeoffs
- End-to-end accountability for strategy, execution, and commercial performance
- Product judgment
- Solving high-value problems for software engineers, engineering managers, and enterprise decision-makers
- Leading and aligning cross-functional partners
- Developing product leaders
- Coaching team members
- Building scalable operating systems
- Written communication
- Verbal communication
Location
- New York City
Work Type
- Hybrid
Experience Level
- General Manager
- Product Executive
- Founder
- Equivalent Leader
Salary/Compensations
- $399,000 - $450,000
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options
About the Company
- Asana is a leading platform for human + AI collaboration.
- Millions of teams around the world rely on Asana to achieve their most important goals, faster.
- Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation.
- We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly.
- With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
- We believe in supporting people to do their best work and thrive.
- Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company.
Equal Opportunity
- We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.