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About the Role
As Senior Marketing Manager, you will lead Qualitrol's global marketing strategy and execution, turning business, customer, and commercial priorities into focused marketing programs that strengthen our brand, generate demand, and support growth. You will build and run the marketing & communication engine that connects our product strategy, market segments, commercial priorities, and customer engagement. This role is responsible for translating complex electrical infrastructure solutions into clear market-facing messages, integrated campaigns, product launches, events, trade shows, digital content, and sales enablement.
Responsibilities
- Develop and operationalize Qualitrol's marketing strategy and execution, translating business, product, and commercial priorities into focused plans, campaigns, and measurable outcomes.
- Use campaign, funnel, website, and other data to establish KPIs, dashboards, performance reviews, insights, and recommended actions.
- Coach and develop the marketing team, establishing clear priorities, ownership, and handoffs while building a high-accountability, continuous-improvement culture.
- Build clear messaging frameworks, value propositions, campaign themes, and customer-facing narratives for priority product lines, customer segments, applications, and growth initiatives.
- Lead product launch communications from brief to execution, including launch plans, core messages, sales tools, web content, email programs, social content, presentations, videos, collateral, webinars, and post-launch measurement.
- Own the event and trade show communications plan, including messaging, booth content, pre-event promotion, customer invitations, sales enablement, speaking support, lead capture coordination, post-event follow-up, and event ROI review.
- Partner with Sales and regional commercial teams to understand customer needs, competitive dynamics, channel priorities, and field feedback, then convert those insights into sharper communications and better enablement.
- Partner with Product Management to translate technical roadmaps, product features, applications, and customer proof points into simple, differentiated, commercially useful messaging.
- Create and manage an integrated content calendar across product launches, segment campaigns, customer stories, thought leadership, website updates, trade show assets, webinars, social media, email, and sales enablement.
- Oversee marketing operations, technology, and performance across HubSpot, Salesforce, website platforms, analytics, and reporting.
- Own the marketing website roadmap, content governance, customer experience, and performance, coordinating publishing and optimization across Makeswift, Hygraph, BigCommerce, and related tools.
- Maintain high standards for message consistency, brand quality, customer relevance, and execution discipline across internal teams, agencies, vendors, and marketing technology platforms.
- Manage the marketing budget across agencies, contractors, software vendors, and marketing technology investments.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 5+ years of progressive B2B marketing communications experience, preferably within industrial technology, utilities, electrical infrastructure, manufacturing, software, or another technically complex market.
- Experience leading and coaching people, projects, agencies, or cross-functional teams while remaining hands-on in execution.
- Demonstrated ability to develop product messaging, segment campaigns, launch communications, trade show activation, and sales enablement for complex B2B solutions.
- Strong hands-on experience with marketing automation and CRM platforms.
- Comfort working across CMS, digital experience, e-commerce, analytics, and reporting platforms.
- Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization.
- Strong writing, editing, storytelling, presentation, and stakeholder-management skills, with the ability to simplify technical topics for customers, sales teams, executives, and channel partners.
- Proven operator who can manage briefs, calendars, budgets, agencies, creative reviews, deadlines, handoffs, executive expectations, and post-campaign follow-up with strong attention to detail.
- Experience marketing technical products, software, or services to utilities, OEMs, industrial customers, or channel partners.
- Familiarity with electrical power, grid modernization, asset monitoring, or condition-based maintenance.
- Experience supporting website migrations, digital experience programs, CRM integrations, e-commerce, or marketing technology transformation.
- Familiarity with continuous-improvement operating systems.
Skills
- HubSpot
- Salesforce
- BigCommerce
- Makeswift
- Hygraph
- Marketing automation
- CRM platforms
- CMS
- Digital experience
- E-commerce
- Analytics
- Reporting platforms
- Paid media
- Web analytics
- Audience segmentation
- Nurture programs
- Lead scoring
- Attribution
- Conversion optimization
- Writing
- Editing
- Storytelling
- Presentation
- Stakeholder management
- Budget management
- Agency management
- Creative review
- Electrical power marketing
- Software marketing
- Service marketing
- Utility marketing
- OEM marketing
- Industrial customer marketing
- Channel partner marketing
- Grid modernization
- Asset monitoring
- Condition-based maintenance
- Website migrations
- Digital experience programs
- CRM integrations
- Marketing technology transformation
- Continuous-improvement operating systems
Location
- Fairport, NY
Work Type
- On-site
- Hybrid
Experience Level
- Senior
- 5+ years
Education Level
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Salary/Compensations
- 91700.00-170100.00
Benefits
- Travel for customer engagement, trade shows, business meetings, and collaboration with global teams 10-15% of the time.
About the Company
- At Qualitrol, our vision is bold: to be the leading provider of essential technology that enables uninterrupted power delivery, creating a safer, more productive world where no one has to experience a power outage again.
- Since 1945, we have helped utilities, power generators, OEMs, and industrial facilities monitor and protect critical electrical assets. Today, Qualitrol provides hardware and software solutions that improve reliability, safety, and asset performance across power generation, transmission, and distribution.
- As a Ralliant operating company, we combine customer closeness and speed with the resources and continuous-improvement capabilities of a global technology company.
- Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology.
- With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably.
- Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most.
- At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.
- QUALITROL manufactures monitoring and protection devices for high value electrical assets and OEM manufacturing companies.
- Established in 1945, QUALITROL produces thousands of different types of products on demand and customized to meet our individual customers’ needs.
- We are the largest and most trusted global leader for partial discharge monitoring, asset protection equipment and information products across power generation, transmission, and distribution.
- At Qualitrol, we are redefining condition-based monitoring.
Equal Opportunity
- We Are an Equal Opportunity Employer.
- Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers.
- We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.
- Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities.
- Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@Ralliant.com.