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About the Role

Coordinate and manage product promotion and marketing communication activities to increase customer awareness of product offerings and drive sales.

Responsibilities

Develop and deliver marketing communication campaigns across all media to support the business plan and increase sales.
Manage brand(s) and implement brand plans within brand guidelines, and analyze and report on brand effectiveness.
Lead strategic partnering projects and initiatives, ensuring alignment with partners, establishing mutually beneficial relationships, and contributing to partnership agreement negotiations.
Explore new opportunities and trends across the digital marketing space and support implementation of specific capability-building initiatives outlined in the digital marketing capability road map.
Coordinate activities of subcontractors and suppliers, acting as their primary point of contact to deliver successful advertising, promotion, and marketing campaigns.
Contribute to stakeholder engagement by identifying stakeholders, understanding their needs, issues, and concerns, and arranging meetings and events to promote understanding and commitment.
Develop and deliver communications and marketing campaigns across all media to promote awareness of, and engagement with, services.
Assist in achieving brand positioning and contribute ideas to brand plans.
Communicate the local action plan, explaining its relation to function strategy and the broader organization's mission and vision, and motivate people to achieve local business goals.
Develop tactical marketing campaigns to assist in achieving operational marketing goals.
Provide coaching to team members to develop their skills.
Respond to personal objectives and use performance management systems to improve personal performance; or monitor team performance, allocate work, review completion, and take corrective action to ensure timeliness and quality.

Requirements

Over 3 years to 6 years of experience.
13 months to 3 years of experience supervising and directing people and other resources to achieve specific end results within limited timeframes.
Experience with brand management and development, managing and developing all aspects of a brand to ensure it achieves its full impact and value in the market.
Experience with media and public relations management, working with media to build a positive public image of the organization.
Experience with stakeholder expectation management, identifying potential stakeholders, analyzing their expectations, and developing strategies for managing them.
Experience with customer segmentation and target market identification, conducting research to determine how an organization divides its customers and markets.
Experience with media management and utilization, assessing and utilizing media channels and opportunities to gain maximum benefit for the brand, product, or service.
Experience with customer and market analysis, analyzing and researching customer and market conditions to develop a comprehensive understanding of the customer and its market.
Experience with strategic planning and analysis, collaborating with clients to prioritize business objectives and challenges through analysis of their business context.
Experience with campaign management, implementing public relations, product development, and sales to create, execute, monitor, and measure marketing programs.
Experience with marketing commercialization, developing a commercial proposition that meets and maximizes the needs of the client and the overall market.
Experience with data management techniques in marketing, collecting, analyzing, and interpreting marketing data to measure campaign effectiveness, understand customer behavior, identify trends, and inform data-driven strategies.
Experience with effectively presenting solutions, communicating and articulating potential resolutions or strategies in a clear, compelling, and tailored manner.
Experience with managing resistance, identifying, addressing, and navigating opposition or reluctance effectively.
Experience with action planning, reviewing and evaluating recommendations and requirements to develop appropriate plans or deliver actions.
Experience with systems and tools for marketing, utilizing marketing automation platforms, content management systems, social media management tools, marketing analytics platforms, and other relevant technologies.
Exceptional planning and organizing skills, ability to plan, organize, prioritize, and oversee activities to efficiently meet objectives.
Excellent verbal communication skills, ability to express ideas, request actions, formulate plans, and policies through clear and effective verbal communications.

Work Type

Flexible working options

Experience Level

Over 3 years to 6 years
13 months to 3 years

Salary/Compensations

U.S. National Base Pay Range: $86,600 - $144,400
If performed in NLD Amsterdam (Radarweg), the base pay range is €65,300 - €108,800

Benefits

Wellbeing initiatives
Shared parental leave
Study assistance
Sabbaticals
Medical, dental, and vision coverage
401(k) with match
Employee Share Purchase Plan
Wellness platform
Headspace subscription
Employee Assistance Programs
Short- and long-term disability
Life insurance
Accidental death insurance
Critical illness insurance
Hospital indemnity insurance
Parental leave
Adoption support
Surrogacy support
HSA
FSA
Dependent care savings accounts
Commuter benefits
Paid time off
Volunteer days
Employee Resource Group participation days

About the Company

As a global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes.
By combining trusted content with advanced analytics, we support research, education, and clinical practice.
At Elsevier, your work contributes to solving global challenges and building a more sustainable future.

Equal Opportunity

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
EEO Know Your Rights.