Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Digital Marketing Manager role.
Rezi rewrites your resume against Luminary's job description. Free.
Tailor your resume to this Digital Marketing Manager role.
Rezi rewrites your resume against Luminary's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Digital Marketing Manager posting at Luminary — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Digital Marketing Manager posting at Luminary — free, in seconds.
About the Role
Luminary is building its marketing engine, and this role owns the digital core of it. Reporting to our Marketing Lead, you'll stand up marketing measurement from the ground up in HubSpot, own our email program end to end, and run paid acquisition that reaches the audiences at the heart of wealth management — financial advisors, trust and estate attorneys, and family offices. It's a hands-on, high-ownership manager role, with close cross-functional relationships across the GTM, product, and CS orgs.
Responsibilities
- Build and manage marketing reporting and analytics
- Architect marketing measurement in HubSpot: lifecycle and funnel definitions, campaign taxonomy, UTM governance, and data hygiene
- Build the dashboards leadership runs on: pipeline sourced and influenced, CAC, and conversion rates by channel and campaign
- Own attribution and closed-loop reporting with sales, plus a monthly reporting rhythm that powers data-backed decisions
- Run our email program in HubSpot: calendar, segmentation, and lifecycle nurture programs across prospects and customers
- Protect deliverability (domain authentication, list health, sunset policies) and improve performance through disciplined A/B testing
- Own Google Ads strategy and execution — Search, Performance Max, Demand Gen — with conversion tracking done right (GTM, GA4, offline conversion imports from HubSpot)
- Scale LinkedIn Ads — matched audiences, lead gen forms, document ads — against our target firms and personas
- Test new channels (Microsoft Ads, review marketplaces, advisor trade media, podcasts) with clear hypotheses, budgets, and scale-or-stop criteria
- Manage the paid budget end to end, and partner with content and design on ads and landing pages that convert
Requirements
- 4+ years of hands-on digital marketing experience, ideally in B2B SaaS or another considered-purchase category
- Deep HubSpot Marketing Hub skills: you have experience building workflows, smart lists, custom reports, and attribution dashboards
- You've built or rebuilt marketing reporting before — funnel definitions, campaign tracking, and closed-loop reporting tied to pipeline and revenue
- In-platform Google Ads experience, including conversion tracking you've set up yourself
- Experience running LinkedIn Ads for a B2B audience
- Strong email craft — segmentation, automation, deliverability — and the ability to be hands-on with copywriting
- SEO fundamentals and a working point of view on AI search (GEO/AEO) — how brands earn citations in Google AI Overviews, ChatGPT, and Perplexity, and how to measure AI visibility
- Familiarity with wealth management, estate planning, or marketing to another regulated financial audience
- HubSpot (Marketing Hub Software, Reporting, Email Marketing) or Google Ads certifications
Skills
- HubSpot Marketing Hub
- Google Ads
- LinkedIn Ads
- Email marketing
- Marketing reporting
- Analytics
- Paid acquisition
- SEO
- AI search
Location
- NYC
Work Type
- Hybrid
Experience Level
- 4+ years
Salary/Compensations
- $115k–$145k
Benefits
- 100% employee health insurance coverage (plus 50% dependent coverage)
- Monthly wellness stipend
- PTO
- 401(k) plan
- Parental leave policy
About the Company
- Luminary is an AI-native system of action for wealth transfer services.
- High net worth households controlling more than $90 trillion in assets are meaningfully underserved by technology that was built for the mass market.
- Luminary solves this problem by transforming complex estate planning and ownership documents into a structured, proprietary data asset that powers verticalized, agent-driven workflows for tax and wealth transfer services.
- Our built-in multi-firm collaboration connects a client's full advisor ecosystem and is the core infrastructure that enables our customers to deliver a highly personalized, end-to-end wealth transfer service offering at scale.
- Our 1,000+ customers are leaders across the private client services ecosystem — including wealth managers from exclusive multi-family offices through top private banks and trust companies, national tax advisory practices, and law firms among the AM Law 100.
- Founded and led by CEO David Barnard, former Head of Wealth Management at AllianceBernstein, Luminary is backed by 8VC, Fin Capital, Rockefeller Capital, Focus Financial Partners, and several family offices.