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About the Role
Identify Soho House’s highest-value members, build a connection, and bring them in. This role requires a blend of structured pipeline management and authentic relationship building with high-net-worth individuals.
Responsibilities
- Own and manage a rolling pipeline of qualified prospects, maintaining full visibility across every stage from first contact to close.
- Replenish your pipeline weekly to ensure a steady cadence of outreach, meeting and conversion.
- Draw prospects both from an internal funnel and a personal network of high-net-worth individuals suited to Soho Houses Premium Membership.
- Drive the quality of the pipeline and subsequent membership growth by ensuring the community maintains a strong, vibrant and diverse membership base.
- Qualify prospects rigorously against membership criteria at each stage before progressing, ensuring the integrity of the funnel and the quality of the conversions.
- Conduct a minimum of 20 prospect meetings via phone, video or in person per week, maintaining a consistent and disciplined outreach cadence.
- Lead all sales conversations with confidence and authority, representing Soho House knowledgably and tailoring the positioning for each individual prospect.
- Be prepared to run sales conversations that are personal and tailored to sophisticated prospects who recognise a script.
- Handle objections confidently, and bring every interaction to a clear conclusion.
- Attend Soho House’s specially curated events to build authentic relationships with prospects quickly and introduce them naturally into the pipeline.
- Target a conversion rate of 15% from meeting to sale, achieve 150 new member sales per rolling year.
- Complete a clean handoff to the Account Management team within 48 hours of every sale - warm introduction, member profile, any context relevant to onboarding.
- Work closely with the sales team as a unit to create a strong conversion rate and a diverse, informed and interesting membership base that is reflective of Soho House values.
- Deliver market intelligence reporting to the Membership Sales Director - what prospects are saying, what objections are recurring, and recommendations for improvements based on member feedback.
- Report weekly pipeline metrics to the Membership Sales Director: contacts made, meetings held, proposals sent, sales closed.
- Maintain accurate pipeline records in a shared CRM.
Requirements
- Proven track record of selling in a high net worth or luxury environment.
- Comfortable with high-volume outreach and a structured sales cadence – this is not purely a relationship-led role, it requires consistency and disciplined daily routine.
- Outstanding interpersonal skills: warm, credible, and at ease in premium environments.
- Self-directed and disciplined – able to manage a full pipeline and maintain cadence on a day to day basis.
- Resilient under pressure, able to sustain consistent performance to meet a demanding rolling target.
- Highly organised with excellent CRM discipline and a habit of logging everything.
- A familiarity with Soho House or an equivalent premium membership environment.
Skills
- Structured, disciplined pipeline management
- Maintaining momentum and cadence
- Building authentic, unhurried relationships with high-net-worth individuals
- Structured CRM and funnel system experience
- Sales and Pipeline Management
- Reporting
- Insight
- Performance Management
Salary/Compensations
- $70,000—$75,000 USD
About the Company
- Soho House identifies its highest-value members and builds connections with them.