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About the Role

Supports integrated, omnichannel marketing communications that advance student recruitment, engagement, and retention goals by creating and executing audience-focused communications across various channels.

Responsibilities

• Write, edit, research, and adapt marketing content for multiple audiences and campaign objectives, ensuring accuracy, accessibility, and alignment with SDSU Brand Standards.
• Collaborate with teams across the organization to support integrated campaigns, coordinate deliverables and timelines, and use performance insights to improve marketing and communications content.
• Support integrated campaigns that advance student recruitment, engagement, retention, and department goals.
• Write, edit, review, and adapt marketing communications across email, web, social media, SMS, video, print, and other campaign touchpoints.
• Adapt messaging, calls to action, and other content based on audience, channel, campaign, objective, and stage of student journey.
• Create basic email and newsletter graphics in the CRM and adapt existing visual assets for marketing communications.
• Support sensitive or urgent communications.
• Ensure communications meet SDSU brand, editorial, and accessibility standards.
• Support the update, organization, and maintenance of content on the Global Campus website(s).
• Partner with marketing team members and other areas of Global Campus to support project objectives, audiences, deliverables, timelines, and communication needs.
• Coordinate communication calendars and project timelines, approvals, documentation, and stakeholder follow-up.
• Collaborate with program partners, faculty, staff, students and alumni to identify newsworthy content for internal/external communications.
• Collaborate with SDSU Strategic Communications teams in the production of releases and announcements.
• Contribute to marketing plans, campaign planning, annual reports, and departmental initiatives.
• Apply performance insights to improve messaging, channel strategy, and campaign execution.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications or related field.
• At least two years of experience in marketing communications, digital marketing, or a related field.
• Candidate must reside in California and live within a commutable distance from SDSU at time of hire.
• Job offer is contingent upon satisfactory clearance based on background check results (including a criminal record check).

Skills

• Marketing communications
• CRM experience
• Copywriting
• Critical thinking
• Digital marketing
• Lifecycle/enrollment marketing
• Integrated marketing campaigns
• Marketing analytics
• A/B testing
• Data analysis
• Digital accessibility standards

Location

• Commutable distance from SDSU

Work Type

• Hybrid (3 onsite, 2 remote days per week)

Experience Level

• At least two years of experience

Education Level

• Bachelor's degree

Salary/Compensations

• $30.05 per hour

Benefits

• Benefits included

About the Company

• San Diego State University Research Foundation (SDSU Research Foundation) is an equal opportunity employer.

Equal Opportunity

• Consistent with California law and federal civil rights laws, SDSU Research Foundation provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin or any other categories protected by federal or state law.
• Employment decisions are based on an individual’s qualifications as they relate to the job under consideration.
• Our commitment to equal opportunity means ensuring that every employee has equal access to resources and support.
• SDSU Research Foundation complies with Titles VI and VII of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), and other applicable state and federal anti-discrimination laws including grant or contract terms and conditions related to funded program activities.
• Further the SDSU Research Foundation maintains a Nondiscrimination Policy that prohibits discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of unlawful discrimination, harassment, and retaliation in all programs, policies, and practices.
• SDSU Research Foundation makes all employment decisions including, but not limited to, applicant screening, hiring, promotion, demotion, compensation, benefits, disciplinary actions, and terminations on the basis of merit.