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About the Role
As an Integrated Marketing Lead, you will own how the brand is presented across all audience touchpoints. This senior individual contributor role combines brand marketing, social media, and influencer marketing, with the authority to set strategy and execute it.
Responsibilities
- Shape the brand narrative and run an always-on and campaign-driven social presence.
- Own the influencer and creator program end-to-end, including sourcing, vetting, briefing, contracting, content review, and reporting.
- Lead PR and communications, including media relations, press materials, and announcement plans.
- Orchestrate integrated campaigns that move audiences from awareness to consideration to adoption.
- Partner closely with growth, design, product, customer service, and people teams to translate the company's mission into impactful work.
- Act as a brand ambassador, ensuring consistent execution of positioning, voice, and visual identity across all touchpoints.
- Build and own the social media strategy from the ground up across all major platforms.
- Develop campaigns in partnership with the design team, manage the content pipeline and editorial calendar, and maintain a consistent brand presence.
- Build the employer brand by partnering with the people team to tell the company's story and attract talent.
- Translate business goals into integrated go-to-market campaigns from concept through launch and optimization.
- Engage customers across social networks, nurture communities, and protect brand sentiment.
- Secure earned media coverage and support launches, milestones, and reputation management.
- Align partners across various departments to deliver business outcomes and maintain brand consistency.
- Define KPIs, run tests, and use consumer insights to shape strategy and investment using web and social analytics tools.
Requirements
- 7+ years of experience leading social strategy across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, X, YouTube).
- Proven track record of building awareness and consideration.
- Hands-on experience owning influencer and creator marketing end-to-end.
- Proven track record of growing and managing social communities.
- Successful experience partnering on employer branding initiatives.
- Experience leading PR and communications, including pitching media and securing earned coverage.
- Experience managing and measuring ongoing and campaign-specific social programs.
- Excellent creative judgment paired with a data-driven mindset.
- Sharp attention to detail and strong organization.
- Strong analytical skills and experience with web and social media analytics tools and reporting.
- Comfort operating in ambiguity and building new programs from the ground up.
- Collaborative style that influences cross-functional teams without direct authority.
- Experience with consumer fintech or related industries is a plus.
Skills
- Brand Marketing
- Social Media Strategy
- Influencer Marketing
- Creator Marketing
- Public Relations
- Communications
- Integrated Campaigns
- Brand Narrative
- Content Strategy
- Employer Branding
- Go-to-Market Strategy
- Community Engagement
- Media Relations
- Analytics
- Web Analytics
- Social Media Analytics
- Sprout Social
- Google Analytics
- Tableau
- Hootsuite
Location
- Onsite
Work Type
- Full-time
Experience Level
- Senior
Benefits
- 100% company-paid medical, dental, and vision coverage for you and your dependents from day one.
- Up to $100 per month in fitness reimbursement or complimentary membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting.
- Meal program available for lunch and dinner.
- Pre-tax benefits, including a $1,000 HSA match.
- Life and accidental insurance.
- Flexible PTO.
- Comprehensive medical, vision, and dental coverage.
- Short & long term disability insurance.
- Life insurance.
About the Company
- Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future.
- We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit.
- Our goal is to empower every customer to achieve long-term financial stability.
- Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017).
- Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App.
- We are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.
Equal Opportunity
- Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences.
- We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work.
- If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.