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About the Role
Credit Genie is seeking its first dedicated Organic Marketing hire, a strategic leader to build the organic acquisition engine from the ground up, encompassing SEO, AEO, and content. This role offers a unique opportunity to define and execute Credit Genie's organic growth strategy for a rapidly growing fintech company.
Responsibilities
- Work closely with design, growth marketing, product marketing, research, data, engineering, social media, compliance, and product teams to build a cohesive organic growth strategy.
- Own Credit Genie's organic growth strategy end-to-end, including the SEO/AEO roadmap, topic and keyword strategy, and editorial calendar, executing from research through publishing.
- Write and produce high-quality SEO/AEO optimized content across all channels including blogs, website pages, in-app copy, and guides, focusing on content that ranks in search and gets cited by AI answer engines.
- Drive technical and on-page SEO, partnering with engineering on site architecture, structured data and schema markup, crawlability, and Core Web Vitals to support organic visibility.
- Manage and optimize the SEO/AEO ecosystem using tools like Google Search Console, GA4, and Ahrefs or SEMrush to track rankings, traffic, and answer-engine citations, turning findings into action.
- Translate briefs, insights, and product requirements into compelling, on-brand copy that supports organic growth and business goals.
- Maintain and evolve brand voice, ensuring consistency, clarity, and trust across every touchpoint.
- Leverage AI tools for ideation, drafting, and optimization while refining outputs to meet quality, compliance, and SEO/AEO standards.
- Analyze performance and optimize content, using data to improve engagement, acquisition, and conversion across channels.
Requirements
- 7+ years of experience managing content marketing in a B2C environment.
- Proven track record of writing and editing skills across multiple formats.
- Fluency in SEO content best practices.
- Hands-on experience with SEO/analytics tooling (Google Search Console, GA4, Ahrefs/SEMrush/Moz, Screaming Frog).
- Track record of measurable organic growth (e.g., specific traffic, ranking, or share-of-voice gains).
- Familiarity with emerging AEO/GEO practices like structured data and optimizing for AI-generated answers.
- Comfort using AI tools for ideation, drafting, and optimization.
- Exceptional attention to detail and brand voice; experienced in refining AI-generated content to maintain clarity, compliance, style consistency, and brand integrity.
- Strong blend of strategic thinking and hands-on execution.
- Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
- Experience in fintech, financial wellness, or adjacent industries is a plus.
Skills
- SEO
- AEO
- Content Marketing
- Content Strategy
- Keyword Research
- Technical SEO
- Structured Data
- Schema Markup
- Core Web Vitals
- Google Search Console
- GA4
- Ahrefs
- SEMrush
- Screaming Frog
- AI Tools
- Brand Voice
- Copywriting
- Editing
- Data Analysis
Location
- Onsite
Work Type
- Full-time
Experience Level
- 7+ years
Benefits
- 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
- Up to $100 per month in fitness reimbursement or a complimentary full membership to LifeTime Fitness or Equinox.
- 401(k) with a 3.5% match and immediate vesting.
- Meal program available for both lunch and dinner.
- Pre-tax benefits, including a $1,000 HSA match.
- Life and accidental insurance.
- Flexible PTO.
- Bonus and equity programs.
- Short & long term disability insurance.
About the Company
- Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future.
- We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit.
- Our goal is to empower every customer to achieve long-term financial stability.
- Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017).
- Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App.
- We are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.
Equal Opportunity
- Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences.
- We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work.
- If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.