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About the Role

As a Commerce & Retail Media Activation Manager, you will be responsible for developing and implementing eCommerce strategies that maximize our clients' brand presence and revenue on digital platforms.

Responsibilities

• Develop tailored eCommerce strategies to optimize brand performance across various online marketplaces and direct-to-consumer platforms.
• Analyze market trends and identify opportunities for revenue growth.
• Lead the implementation of eCommerce campaigns across multiple platforms.
• Continuously monitor and optimize campaigns to ensure a high Return on Ad Spends (ROAS).
• Utilize analytics tools to evaluate campaign performance and create detailed reports for internal and external stakeholders.
• Interpret data to derive actionable insights and recommendations.
• Collaborate closely with internal teams, external partners, and service providers to ensure smooth campaign execution.
• Communicate with clients to align and implement strategies.
• Actively track trends and technologies in Commerce and Retail Media.
• Implement best practices to improve eCommerce activation.

Requirements

• Several years of experience in eCommerce, preferably in an agency setting.
• Knowledge in digital marketing, data analysis, and performance marketing tools, particularly Amazon Ads and Amazon DSP.
• Excellent problem-solving skills and strategic thinking.
• Strong communication and presentation skills.
• Team-oriented approach with the ability to lead and organize projects independently.
• Fluent written and spoken German and English.
• Actively use AI-powered tools in your daily work and identify potential for more efficient, smarter, and innovative processes.

Skills

• eCommerce
• Digital Marketing
• Data Analysis
• Performance Marketing
• Amazon Ads
• Amazon DSP
• Strategic Thinking
• Communication
• Presentation
• Teamwork
• Project Management
• AI Tools

Location

• Selected locations worldwide

Work Type

• Hybrid
• Flexible working hours

Experience Level

• Several years of experience

Benefits

• Continuous professional development via digital learning platform
• Individual career paths with clear development and advancement opportunities
• Access to national and international talent and development programs
• Regular feedback and transparent performance development
• Personal support through mentoring program
• Access to modern AI tools for efficient, data-driven, and innovative work
• Practical training and learning opportunities in AI and digital innovations
• Opportunity to actively shape new technologies and integrate them into daily work
• Work flexibly from selected locations worldwide
• Up to six weeks per year working abroad
• Flexible working hours for more freedom in everyday life
• Childcare support through 'Notfallmamas'
• Subsidy for the Deutschlandticket
• Fair compensation for overtime
• 30 vacation days plus additional special vacation days
• Diverse sports and health offerings, including cooperation with Urban Sports Club
• Support for mental health through Mental Health Program
• Security and support in challenging life situations through Working with Cancer Policy
• Active commitment to Diversity, Equity & Inclusion
• Take responsibility together in the Sustainability Squad
• Opportunities to get involved in social projects and create social added value
• Welcome Week for a successful start
• Personal support through the Buddy program
• Structured onboarding for a successful start at Publicis Media

About the Company

• Publicis Media is the world's second-largest media agency network and part of the French communications group Publicis Groupe.
• As a global holding company, Publicis Media operates through its global agency brands Zenith, Starcom, and Spark, which manage and continuously develop client business in strategic communication consulting in over 100 countries.
• Additionally, central specialist teams at Publicis Media support the agencies' clients in the areas of Data and Technology, Analytics and Insights, Research, Content, Performance, Buying, and Business Development.