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About the Role

Microchip's Secure Computing Group (SCG) is seeking an experienced Strategic Product Marketing Engineer to lead product line strategy, customer engagement, and business growth initiatives across its security portfolio. This role combines technical product marketing, product line management, and strategic business development to drive growth in existing and emerging markets, focusing on computing, data center, server, and storage.

Responsibilities

Drive definition and execution of product line strategies and long-term roadmaps.
Translate customer requirements, market trends, and competitive intelligence into actionable product and technology investments.
Contribute to future SCG portfolio planning and end-market growth strategies.
Participate in product positioning, lifecycle management, and launch planning activities.
Develop and execute business growth strategies across strategic customers, target verticals, and emerging market opportunities.
Identify, qualify, and accelerate high-value design-win opportunities.
Build account-based growth plans in partnership with regional sales and field applications teams.
Drive adoption of Microchip security solutions within Tier-1 customers and strategic accounts.
Support revenue forecasting and business planning activities.
Establish trusted advisor relationships with customer engineering teams, technical leaders, architects, and executive stakeholders.
Present Microchip's security technologies, product roadmaps, and value propositions.
Understand customer system architectures, future technology directions, and security requirements.
Serve as a technical liaison between customers and factory engineering teams.
Conduct market analysis, competitive benchmarking, and industry assessments.
Develop pricing strategies, business cases, and competitive positioning frameworks.
Monitor industry trends, emerging standards, cryptographic technologies, and security requirements.
Provide ongoing voice-of-customer feedback to influence product decisions and investments.
Create and deliver customer presentations, training materials, technical collateral, white papers, and marketing content.
Develop compelling RFQ responses and customer proposals.
Support sales teams in opportunity reviews, design-win strategies, and account planning activities.
Train field sales and applications teams on product capabilities, value propositions, and competitive positioning.
Represent Microchip within relevant industry organizations, standards bodies, and consortiums.
Collaborate closely with Product Management, Engineering, Applications, Corporate Marketing, and Sales organizations.
Influence cross-functional teams to align on strategic priorities and growth initiatives.
Act as a champion for customer requirements across the organization.

Requirements

Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field.
10+ years of experience in semiconductor product marketing, product management, business development, field applications, technical sales, or related customer-facing technical roles.
Strong knowledge of hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, and secure embedded systems.
Proven experience developing and executing business growth strategies and driving design wins.
Experience building and managing strategic customer relationships.
Strong understanding of semiconductor business models, product lifecycle management, and go-to-market processes.
Excellent written, verbal, presentation, and executive-level communication skills.
Ability to influence customers, internal stakeholders, and industry organizations.
Demonstrated success operating within cross-functional and global teams.
Master's degree in Engineering, Computer Science, or Business Administration.
Experience with client computing, data center, server, storage, automotive, industrial, or IoT markets.
Experience with secure boot, firmware authentication, device identity, key management, and platform security architectures.
Familiarity with embedded hardware and software development environments.
Experience participating in industry standards organizations or consortiums.
Background in strategic account management or account-based marketing/business development.

Skills

Product Line Strategy
Roadmap Leadership
Customer Requirements Translation
Market Trend Analysis
Competitive Intelligence
Product Positioning
Lifecycle Management
Launch Planning
Business Growth Strategies
Design-Win Execution
Account-Based Growth Plans
Revenue Forecasting
Business Planning
Customer Engagement
Technical Leadership
Market Analysis
Competitive Benchmarking
Pricing Strategies
Business Cases
Competitive Positioning
Industry Trend Monitoring
Go-to-Market Strategy
Sales Enablement
Customer Presentations
Training Materials Development
Technical Collateral Creation
White Paper Writing
Marketing Content Creation
RFQ Response Development
Customer Proposal Development
Opportunity Review Support
Design-Win Strategy Support
Account Planning Support
Industry Representation
Standards Body Participation
Consortium Participation
Cross-Functional Collaboration
Strategic Priority Alignment
Growth Initiative Alignment
Customer Requirement Advocacy
Hardware Security
Cryptographic Principles
Root of Trust Technologies
Secure Elements
Embedded Controllers
Secure Embedded Systems
Semiconductor Business Models
Product Lifecycle Management
Go-to-Market Processes
Executive-Level Communication
Client Computing Markets
Data Center Markets
Server Markets
Storage Markets
Automotive Markets
Industrial Markets
IoT Markets
Secure Boot
Firmware Authentication
Device Identity
Key Management
Platform Security Architectures
Embedded Hardware Development
Embedded Software Development
Strategic Account Management
Account-Based Marketing
Account-Based Business Development

Location

Remote
Hybrid
Onsite

Work Type

Full-time

Experience Level

10+ years of experience
Senior

Education Level

Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field
Master's degree in Engineering, Computer Science, or Business Administration

Benefits

Company perks

About the Company

Microchip Technology Inc. is a global organization with 17,000 employees, developing technology that powers the world. The company fosters an atmosphere of trust, empowerment, respect, diversity, and communication, offering employees the opportunity to own a piece of a multi-billion dollar organization. Microchip's culture supports employee growth and stability, with nationally recognized Leadership Passage Programs supporting career growth. The company is committed to employee development, values-based decision making, and a strong sense of community, driven by its Vision, Mission, and 11 Guiding Values. Microchip has achieved record revenue and over 30 years of quarterly profitability through its dedicated team players who empower innovation.

Equal Opportunity

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.