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About the Role

We are looking for a strategic and commercially minded Growth Marketing Lead to play a pivotal role in the next stage of Abel & Cole's growth. This is an exciting opportunity for someone who thrives on finding new opportunities, testing bold ideas, and turning insight into action. You will lead a team of two channel specialists, optimize growth levers, and partner with agencies for above-the-line planning. You will have full end-to-end responsibility from data and insight to execution and delivery, making a real impact in a purpose-led brand.

Responsibilities

Lead new customer strategy across Direct Mail, Door Drop, PPC, Affiliate Marketing, Referrals, Website Conversion, and Outbound Calling.
Own performance reporting and £3m budget management, balancing commercial results with long-term growth opportunities.
Lead and coach two channel specialists to deliver their full potential and exceptional results.
Foster a culture of testing, learning, and optimization to meet ambitious customer acquisition targets.
Translate data and insights into actionable recommendations, influencing stakeholders and securing alignment for growth initiatives.
Improve discoverability as a key member of the SEO project team.
Collaborate with in-house designers, copywriters, analysts, and digital specialists to deliver innovative campaigns and customer experiences.

Requirements

Proven success driving new customer growth within a DTC or subscription-based business.
Strong expertise across customer acquisition channels, particularly PPC, SEO, and conversion rate optimization.
Experience partnering with Product and Digital teams to improve website performance and customer journeys.
Excellent communication and influencing skills to align stakeholders around a clear plan.
A collaborative leader who enjoys developing people, challenging thinking, and creating high-performing teams.
Commercially driven, with experience managing significant budgets and reporting on ROI and P&L performance.

Skills

PPC
SEO
Conversion Rate Optimization
Data Analysis
Budget Management
Team Leadership
Stakeholder Management
Direct Mail
Door Drop
Affiliate Marketing
Referrals
Outbound Calling

Location

Puntey office
Hybrid

Work Type

Full-time
Hybrid

Experience Level

Lead

Salary/Compensations

Up to £55,000 per annum (FTE), depending on experience

Benefits

33 days inclusive of bank holidays (FTE)
A free box of fruit and veg every week
Up to 35% discount on A&C products
Cycle to Work Scheme
Contributory pension scheme
Grant on team sports
Flexibility in working hours

About the Company

Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years.
Committed to replacing single-use plastic with reusable alternatives.
B Corp certified, recognizing a commitment to people and planet before profit.
A team of almost 600 people who believe people make the difference.
Recognizes, develops, and promotes from within, fostering an entrepreneurial spirit.

Equal Opportunity

Abel & Cole promotes equal opportunities for all employees.
Employees are encouraged to feel they can be themselves at work and develop their talents to the full.
Staff are expected to take personal responsibility for keeping the workplace free from discrimination, harassment, and bullying.
A workplace where everyone is treated fairly and respectfully.
To support inclusion and diversity, personal details (home address, D.O.B, place of education) must be removed from CVs.