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About the Role
The Marketing Specialist is an active, hands-on role responsible for planning, executing, and reporting on live events and activations. This position involves field work, event management, on-site support, and performance analysis to ensure alignment with marketing objectives and brand guidelines. The ideal candidate is highly organized and proactive, thriving in dynamic, fast-paced environments.
Responsibilities
- Lead event planning and execution for promotional events across Arizona.
- Coordinate on-site event logistics and manage teams.
- Collaborate with leadership to develop strategic event plans aligned with marketing goals.
- Analyze event performance data, including engagement and ROI.
- Oversee and manage event budgets effectively.
- Develop and manage on/off-premise programming, including product samplings and promotions.
- Cultivate relationships with internal teams, external vendors, and stakeholders.
- Ensure all events adhere to brand guidelines and marketing standards.
- Work evenings and weekends to oversee event activation, especially during peak seasons.
- Compile comprehensive event recap reports with performance metrics and recommendations.
Requirements
- Proficiency in Microsoft Office and general computer skills.
- At least 21 years of age.
- Ability to manage multiple events simultaneously with timely, high-quality execution.
- Strong problem-solving skills and adaptability in fast-paced environments.
- Ability to lift and/or move up to 50 pounds, with occasional ability to lift up to 165 pounds.
- Required to actively participate in events and activations across Arizona, working both in office and on-site.
- Flexibility to work evenings and weekends as necessary.
Skills
- Event coordination
- Promotions
- Live activations
- Event management
- Logistics coordination
- Data analysis
- Budget management
- Relationship building
- Brand consistency
- Problem-solving
- Adaptability
Location
- Arizona
Work Type
- On-site
- Field work
- Evenings
- Weekends
Experience Level
- Prior experience in event coordination, promotions, or live activations is preferred.
Benefits
- Medical, Dental, and Vision insurance
- EAP
- 401K
- Tuition Reimbursement
- PTO - Paid time off
- Safe Ride Home - Cab ride or UBER reimbursement
About the Company
- Hensley Beverage Company is a multi-generational, family-owned, local Arizona beverage wholesaler.
- Distributes a wide portfolio of beverages including Anheuser-Busch InBev (ABI) beers, craft beers, premium non-alcohol beverages, and fine wines and spirits.
- Maintains a fine lineup of world-class products and a strong team of world-class people.