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About the Role
The Associate, Owned Media is responsible for building, QA'ing, deploying, measuring, and optimizing customer-facing batch campaigns across email, SMS, and app push. This role focuses on media optimization, ensuring the right content reaches the right customer at the right moment through personalized batch communications.
Responsibilities
- Serve as a primary builder for hands-on campaign construction, QA, scheduling, deployment, and support across email, SMS, and app push.
- Translate campaign briefs, marketing calendars, audience requirements, creative assets, and stakeholder direction into accurate batch deliverables.
- Assemble templates, modules, and content blocks with attention to placement, hierarchy, and sequencing.
- Coordinate execution across campaigns and customer segments, managing timelines, dependencies, approvals, and deployment readiness.
- Partner with CRM, lifecycle, eCommerce, brand, creative, analytics, marketing technology, mobile/app, legal/compliance, and platform/vendor teams.
- Support segmentation, audience creation, targeting, and validation with CRM strategy, analytics, CDP, and marketing technology stakeholders.
- Define, document, and QA audience logic across various customer segments.
- Validate suppressions, exclusions, consent requirements, personalization rules, and targeting logic.
- Own cross-channel QA including links, images, copy, subject lines, preheaders, SMS character limits, push copy, personalization, dynamic and AI-selected content, audience logic, tracking, rendering, send timing, quiet hours, and compliance language.
- Identify and resolve campaign risks before deployment.
- Maintain high standards for accuracy, customer experience, and brand presentation across all owned media channels.
- Drive personalization through relevant content placement, determining offers, products, categories, and creative modules for audiences.
- Build and maintain dynamic content, rules, and variable logic for personalized placements at scale.
- Maintain operational understanding of decisioning rules, content libraries, eligibility criteria, and fallback/default content.
- QA AI-generated or AI-selected content for accuracy, brand alignment, and compliance.
- Document configurations, test cases, and execution standards for new tools.
- Help translate vendor and platform capabilities into repeatable operational processes.
- Partner with marketing technology, data, analytics, and vendor teams to troubleshoot issues and improve decisioning performance.
- Execute A/B and multivariate tests across batch campaigns and channels.
- Treat each send as media inventory to be optimized, analyzing performance to understand content engagement.
- Apply learnings from performance analysis to future builds.
- Partner with analytics and strategy teams to translate insights into future optimizations.
- Ensure campaigns follow legal, compliance, privacy, brand, and data protection guidelines.
- Maintain working knowledge of CAN-SPAM, TCPA, SMS consent, opt-out handling, quiet hours, state-by-state requirements, and applicable privacy standards.
- Promote repeatable execution standards, process documentation, and scalable cross-channel operations.
- Collaborate across Owned Media, Brand, eCommerce, CRM Strategy, Loyalty, Analytics, Creative, Marketing Technology, Mobile/App, Legal/Compliance, and vendor partners.
- Communicate clearly on campaign status, risks, QA findings, approval needs, and performance insights.
- Act as a bridge between strategy, data, technology, creative, and execution.
Requirements
- 2–3 years of experience in CRM, lifecycle, email, SMS/push marketing, campaign operations, or a related digital marketing role.
- Demonstrated hands-on build experience — personally constructing, QA'ing, and deploying campaigns at volume across one or more owned media channels.
- Familiarity with email/SMS/push platforms, CRM tools, CDPs, campaign management systems, and emerging AI/content decisioning technologies.
- Experience with segmentation, audience targeting, dynamic content, content placement and personalization logic, or AI-assisted content decisioning tools preferred.
- Understanding of owned media KPIs: delivered volume, open/click rate, conversion, revenue, engagement, opt-outs, and customer value metrics.
- Familiarity with A/B testing, campaign reporting, and translating results into recommendations.
- A media optimization mindset — the instinct to treat owned channels as inventory, to question why a placement underperformed, and to pair that curiosity with disciplined, error-free execution.
- Knowledge of compliance and privacy concepts: CAN-SPAM, TCPA, consent, suppressions, GDPR, and data handling best practices.
- Strong attention to detail, organizational skills, analytical mindset, and communication skills.
- Collaborative, curious, customer-focused, and comfortable in cross-functional environments.
- Strong Excel and PowerPoint skills.
- Retail, eCommerce, DTC, or omnichannel experience preferred.
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred.
- Candidates must refrain from using AI tools, including ChatGPT, during interviews and assessments.
- Cameras must be on for all virtual interviews.
- AI tools are strictly prohibited during interviews or assessments.
Skills
- Email marketing
- SMS marketing
- App push notifications
- Campaign management
- Customer Data Platform (CDP)
- Segmentation
- Audience targeting
- Dynamic content
- Personalization
- AI-assisted content decisioning
- A/B testing
- Campaign reporting
- Compliance (CAN-SPAM, TCPA, GDPR)
- Data handling
- Excel
- PowerPoint
Location
- Remote
Work Type
- Full-time
Experience Level
- Associate
Education Level
- Bachelor's degree preferred
Salary/Compensations
- $67,000-$70,000
Benefits
- Employee Discount
- Paid Time Off
- Medical Coverage
- Dental Coverage
- Vision Coverage
- 401(k)
- Roth 401(k)
- Stock Purchase Plan
- Life Insurance
- Flexible Spending Account
- Opportunities for Advancement
- Tuition Reimbursement for Qualified Courses
- Strong Company Culture
- Employee Resource Groups
About the Company
- At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both.
- Our brands sit at the intersection of sport, style, and self-expression.
- As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company.
- We’re looking for great people who want to influence culture and the generation that is shaping what’s next.
- Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.
Equal Opportunity
- At Foot Locker, we value innovation, authenticity, and integrity in all that we do.
- To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.
- To ensure a smooth and secure experience, please review the following guidelines:
- Cameras must be on for all virtual interviews.
- AI tools are strictly prohibited during interviews or assessments.
- We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.