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About the Role
Dow Jones is seeking an individual to help build its ambitious video business, focusing on audience growth and monetization across platforms like YouTube and connected TV. This role requires a blend of audience strategy, commercial acumen, and creative partnership to ensure content reaches and engages a broad audience, ultimately driving business sustainability.
Responsibilities
- Determine YouTube channel architecture and portfolio strategy for new and existing Dow Jones channels.
- Lead and operate Dow Jones' YouTube presence, ensuring exceptional programming, packaging, and optimization.
- Establish best-in-class practices for channel architecture, publishing, metadata, playlists, live strategy, homepage organization, and performance optimization.
- Develop and execute long-term audience growth strategies across YouTube, connected TV, FAST, podcast, and social video platforms.
- Build pathways from open-platform viewing to deeper engagement, registration, and subscription.
- Serve as the network's primary liaison with YouTube and other strategic platforms, translating insights into programming and monetization decisions.
- Build the audience flywheel connecting various content formats and cross-promotion.
- Establish packaging as a repeatable creative discipline, setting standards for titles, thumbnails, and hooks.
- Work directly with producers, editors, and talent to translate audience insights into stronger content.
- Lead a rigorous testing program for packaging and format iteration.
- Partner with the Head of Programming to integrate audience sizing, competitive analysis, and format-market fit into the greenlight process.
- Set and lead the video monetization strategy across advertising, sponsorships, integrations, FAST, and licensing.
- Partner with Sales and Finance to determine revenue models and balance near-term revenue with audience growth.
- Build the subscription-funnel strategy from viewing to paid subscriber.
- Partner with Product, Marketing, Data, and subscription teams to create and test pathways to subscription.
- Define metrics and reporting cadence for leadership, making data accessible and actionable.
- Build the audience and distribution function as the business scales.
Requirements
- 8+ years of experience in audience development, platform strategy, digital-video growth, or monetization.
- Demonstrated depth in YouTube and a track record of building an audience from scratch.
- Experience within a major platform, sophisticated creator-led company, or a publisher with significant digital-video scale.
- Expert fluency in YouTube discovery and performance.
- Working knowledge of connected TV and FAST platforms.
- Accountability for business outcomes, fluency in revenue metrics (RPM, CPM, sell-through) and audience metrics (retention curves, thumbnail tests).
- Experience working directly with on-camera talent and creator partners on positioning, packaging, and performance.
- Collaborative style, with experience building revenue models alongside sales and product teams.
- Fluency across the creator economy and established media.
- Diplomatic skill to navigate between different industry sectors.
- Understanding of operating in an editorially serious environment.
- Comfort with ambiguity and a clear point of view on how a trusted news organization should adapt to changing audience behavior.
Skills
- Audience development
- Platform strategy
- Digital-video growth
- Monetization
- YouTube
- Connected TV
- FAST platforms
- Podcast platforms
- Vodcast platforms
- Social video
- Programming
- Packaging
- Optimization
- Performance analysis
- Metadata
- Playlists
- Live streaming
- Audience growth strategy
- Subscription funnels
- Revenue models
- Data analysis
- Content strategy
- Creator economy
- Media industry
Location
- New York, NY
Work Type
- Full-time
Experience Level
- 8+ years
Salary/Compensations
- $200,000.00 - $240,000.00
Benefits
- Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more.
- Optional benefits to meet diverse needs.
About the Company
- Dow Jones is building an ambitious video business rooted in the authority of The Wall Street Journal, Barron's, MarketWatch, and Investor’s Business Daily.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
- EEO/Disabled/Vets