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About the Role
Lead Qualitrol's global marketing strategy and execution, translating business, customer, and commercial priorities into focused marketing programs that strengthen the brand, generate demand, and support growth. Build and run the marketing & communication engine that connects product strategy, market segments, commercial priorities, and customer engagement.
Responsibilities
- Develop and operationalize Qualitrol's marketing strategy and execution.
- Use data to establish KPIs, dashboards, performance reviews, insights, and recommended actions.
- Coach and develop the marketing team, establishing clear priorities and building a high-accountability culture.
- Build clear messaging frameworks, value propositions, campaign themes, and customer-facing narratives.
- Lead product launch communications from brief to execution.
- Own the event and trade show communications plan.
- Partner with Sales and regional commercial teams to convert insights into sharper communications and better enablement.
- Partner with Product Management to translate technical roadmaps into commercially useful messaging.
- Create and manage an integrated content calendar across various marketing activities.
- Oversee marketing operations, technology, and performance across HubSpot, Salesforce, website platforms, analytics, and reporting.
- Own the marketing website roadmap, content governance, customer experience, and performance.
- Maintain high standards for message consistency, brand quality, customer relevance, and execution discipline.
- Manage the marketing budget across agencies, contractors, software vendors, and marketing technology investments.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 5+ years of progressive B2B marketing communications experience, preferably within industrial technology, utilities, electrical infrastructure, manufacturing, software, or another technically complex market.
- Experience leading and coaching people, projects, agencies, or cross-functional teams while remaining hands-on in execution.
- Demonstrated ability to develop product messaging, segment campaigns, launch communications, trade show activation, and sales enablement for complex B2B solutions.
- Strong hands-on experience with marketing automation and CRM platforms.
- Comfort working across CMS, digital experience, e-commerce, analytics, and reporting platforms.
- Experience with paid media, web analytics, audience segmentation, nurture programs, lead scoring, attribution, and conversion optimization.
- Strong writing, editing, storytelling, presentation, and stakeholder-management skills.
- Proven operator who can manage briefs, calendars, budgets, agencies, creative reviews, deadlines, handoffs, executive expectations, and post-campaign follow-up with strong attention to detail.
- Experience marketing technical products, software, or services to utilities, OEMs, industrial customers, or channel partners.
- Familiarity with electrical power, grid modernization, asset monitoring, or condition-based maintenance.
- Experience supporting website migrations, digital experience programs, CRM integrations, e-commerce, or marketing technology transformation.
- Familiarity with continuous-improvement operating systems.
Skills
- HubSpot
- Salesforce
- BigCommerce
- Makeswift
- Hygraph
- Marketing automation
- CRM platforms
- CMS
- Digital experience
- E-commerce
- Analytics
- Reporting platforms
- Paid media
- Web analytics
- Audience segmentation
- Nurture programs
- Lead scoring
- Attribution
- Conversion optimization
- Writing
- Editing
- Storytelling
- Presentation
- Stakeholder management
- Budget management
Location
- Fairport, NY
Work Type
- On-site presence required
- 10-15% travel
Experience Level
- 5+ years of progressive B2B marketing communications experience
Education Level
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
About the Company
- Qualitrol's vision is to be the leading provider of essential technology that enables uninterrupted power delivery, creating a safer, more productive world where no one has to experience a power outage again.
- Since 1945, Qualitrol has helped utilities, power generators, OEMs, and industrial facilities monitor and protect critical electrical assets.
- Qualitrol provides hardware and software solutions that improve reliability, safety, and asset performance across power generation, transmission, and distribution.
- As a Ralliant operating company, Qualitrol combines customer closeness and speed with the resources and continuous-improvement capabilities of a global technology company.