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About the Role

The Digital Designer, Brand & Site owns the ongoing visual design of faherty.com and extends that work across the brand’s digital channels. This graphic design-led role focuses on typography, layout, composition, and color applied to a commerce experience that balances user needs, business objectives, and aesthetic standards.

Responsibilities

Own the day-to-day design of the site experience, including homepage, landing pages, PLP and PDP modules, navigation, and promotional placements.
Design new features and page templates end to end, producing user flows, wireframes, high-fidelity UI, interaction details, and prototypes.
Translate seasonal campaign creative into site placements, maintaining art direction integrity while solving for hierarchy, merchandising priorities, and conversion.
Design within the design system and brand guidelines, contributing components and patterns.
Design responsively and mobile-first, considering behavior across breakpoints.
Ensure all designs meet accessibility standards.
Balance craft and storytelling against KPIs and user success metrics.
Design routine and seasonal updates to the Faherty app, including merchandising modules, promotional placements, campaign takeovers, and evergreen content.
Carry campaign expression into the app, adapting layouts and type systems to native patterns and screen constraints.
Partner with the app development team on UI/UX, specs, asset handoff, and QA.
Ship design updates directly in Shopify, enabling merchandising changes and lightweight optimizations.
Partner with Frontend Development, QA, and site partners through the build cycle to confirm technical feasibility, validate implementation, surface issues, and iterate on live features.
Compress and optimize assets for front-end performance and site speed without sacrificing visual quality.
Measure and optimize site design against KPIs, including conversion rate, engagement, and task completion.
Use qualitative and quantitative research, usability testing, and performance data to inform and validate design decisions.
Partner on testing roadmaps with Site Ops and Integrated Marketing, designing variants and analyzing results.
Adapt seasonal campaign expression across site and content channels, applying established typographic and compositional language.
Work under the direction of the Creative team, translating approved campaign direction into digital touchpoints.
Produce and extend supporting graphic elements for seasonal campaigns, including typographic lockups, promotional badging, iconography, and layout templates.
Stay current on design tools and techniques, as well as broader currents in fashion, art, and culture.

Requirements

Graphic design craft with a discerning eye for typography, layout, composition, color, iconography, and editorial design.
Proven experience designing and shipping retail or DTC site experiences, with an understanding of merchandising logic and conversion.
Fluency in UI/UX, comfortable moving between user flows, information architecture, wireframing, high-fidelity interface design, interaction detail, and motion considerations.
Ability to work within an established design system and extend it by building components and patterns.
Comfort working directly in the Shopify theme editor to independently ship design and merchandising updates.
Advanced proficiency in Figma, including component libraries, variants, auto layout, and prototyping.
Hands-on fluency with AI tools in a production design workflow for image generation and editing, asset variation, retouching, and rapid iteration.
Demonstrated ability to work with Creative Directors, Art Directors, and Brand teams to translate creative vision into digital execution.
Ability to weigh user needs, business objectives, and brand vision, focusing on measurable outcomes while protecting craft and storytelling.
Ability to manage multiple projects, prioritize, and meet deadlines in a fast-paced environment with a solutions-oriented approach.
Functional knowledge of video editing, with the ability to brief, source, and adapt motion assets.

Skills

Typography
Layout
Composition
Color Theory
Graphic Design
E-commerce Design
UI/UX Design
Design Systems
Shopify
Figma
AI Tools
Video Editing
Motion Design

Location

California

Work Type

Full-time

Experience Level

Mid-level

Salary/Compensations

$115,000 - $120,000 USD

Benefits

Health benefits
401(K) Plan with company match
Incentives Program
Commuter Options/Benefits
Generous employee discount

About the Company

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism, aiming to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites.
Committed to higher standards with a lower environmental impact and leaving the world a better place.
Dedicated to learning how to be better stewards of the planet and supporting people and organizations doing impactful work.
Passionate leadership team with a singular goal: to deliver on the promise of comfort and craftsmanship in a collaborative, energetic, and creative environment.
Values innovation, passion, collaboration, positivity, and a timeless focus.
Encourages diversity of viewpoints, experiences, and backgrounds, strongly encouraging applications from BIPOC, women, and people in the LGBTQIA+ community.

Equal Opportunity

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work.