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About the Role

The Marketing Insights & Reporting Analyst plays a critical role within the Marketing Operations & Analytics team, transforming data into actionable insights to improve marketing performance and business decision making. This role is responsible for developing and maintaining dashboards, producing recurring reporting, supporting marketing measurement initiatives, and identifying opportunities for automation and optimization across Marketing.

Responsibilities

Build, maintain, and optimize Power BI dashboards and reporting solutions.
Support the development and enhancement of executive scorecards, KPI tracking, and performance reporting frameworks.
Assist with reporting automation initiatives that reduce manual effort and improve reporting accuracy.
Partner with BI, CRM, Digital, and Technology teams to validate reporting requirements and outputs.
Support testing, QA, documentation, and rollout of new reporting capabilities.
Support marketing & Agent Sales measurement initiatives including lead reporting, funnel analysis, conversion tracking, attribution, and campaign performance measurement.
Assist in maintaining KPI definitions, benchmarks, measurement documentation, and reporting standards across all marketing channels.
Support post-campaign analysis, test-and-learn initiatives, and performance optimization recommendations.
Maintain reporting accuracy, consistency, and data integrity across dashboards and scorecards.
Support KPI governance by documenting metric definitions, business rules, and reporting methodologies.
Identify reporting gaps and data quality issues and work with stakeholders to implement solutions.
Conduct market, competitor, and industry research to identify trends and opportunities.
Support outside sales & agent team insights and account planning.
Monitor external benchmarks and industry best practices to inform marketing strategies.

Requirements

2-4+ years of experience in marketing analytics, business intelligence, reporting, or data analysis.
Experience working with Excel, Power BI, Tableau, Looker, or similar visualization platforms.
Strong analytical skills with the ability to synthesize large data sets into actionable insights.
Experience analyzing marketing performance across digital and social channels.
Experience with Google Analytics, HubSpot, CRM systems, marketing automation platforms, or similar tools.
Experience supporting reporting and analytics solutions using SQL, semantic models, Microsoft Fabric, Power BI, or similar modern analytics and data platforms.
Strong attention to detail and commitment to data accuracy.
Ability to manage multiple priorities in a fast-paced environment.
Experience within travel, hospitality, e-commerce, or consumer marketing environments is considered an asset.
Experience using AI-powered productivity, analytics, or reporting tools (e.g., Microsoft Copilot, Power BI AI features, ChatGPT, Gemini) to improve reporting efficiency and insight generation.
Understanding of responsible AI principles, data governance, and the importance of validating AI-generated outputs.
Naturally curious and passionate about using data to solve business problems.
Detail-oriented and committed to delivering accurate, high-quality work.
Collaborative and relationship-focused, with the ability to work across multiple teams.
Proactive and solutions-oriented, always looking for ways to improve processes and reporting.
Comfortable moving between technical analysis and business storytelling.
Eager to learn, experiment, and contribute to a culture of continuous improvement.

Skills

Excel
Power BI
Tableau
Looker
SQL
Microsoft Fabric
Google Analytics
HubSpot
CRM systems
Marketing automation platforms
AI-powered productivity tools
AI-powered analytics tools
AI-powered reporting tools
Microsoft Copilot
Power BI AI features
ChatGPT
Gemini

Location

Toronto

Work Type

Hybrid
2-3 days per week in office

Experience Level

2-4+ years

Salary/Compensations

$60,000 to $70,000

Benefits

Competitive compensation package
Strong pay for performance rewards approach
Opportunity to participate in incentive programs
Compensation tied to business and individual performance

About the Company

Kensington delivers the world’s most personal travel experiences.
We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination.
The result is a unique journey rich in memories that last a lifetime!
We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations.
They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

Equal Opportunity

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.
The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position.
These tools assist our hiring team but do not replace human judgment.
Final hiring decisions are ultimately made by the hiring team.
We thank all candidates for their interest, however, only those selected for an interview will be contacted.