Senior Growth Marketing Manager, Paid Social at Brex | CA, US | Rezi

Senior Growth Marketing Manager, Paid Social at Brex

Senior Growth Marketing Manager, Paid Social

Brex · CA, US

2 weeks ago

Senior Growth Marketing Manager, Paid Social

Brex · CA, US

19 days ago
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About the Role

Brex is seeking a Senior Growth Marketing Manager to own, scale, and optimize the Paid Social engine, focusing on Meta and emerging channels. This role is accountable for pipeline, efficient Customer Acquisition Cost (CAC), and customer acquisition, requiring expertise in signal architecture, audience modeling, and creative testing. The ideal candidate will connect upper-funnel investments to near-term impact and long-term value creation to accelerate Brex's growth.

Responsibilities

  • Own Meta and emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue across self-serve and sales-led motions.
  • Partner with Data and Marketing Ops to improve conversion signals, CAPI, and offline conversion tracking for platform optimization.
  • Build and execute a continuous, hypothesis-driven testing framework across audiences, bidding strategies, optimization events, landing pages, and creative concepts.
  • Develop paid social strategies that create demand at the top of the funnel and efficiently convert it through retargeting and lower-funnel programs.
  • Translate performance data into creative hypotheses and partner with Brand and Design to test, iterate, and scale winning concepts.
  • Utilize first-party data, intent signals, modeled audiences, lookalikes, and platform automation to identify and scale high-value audiences.
  • Connect paid social performance and programs to downstream pipeline and revenue outcomes by partnering with Analytics, Marketing Ops, Field/Events, PMM, and Sales.

Requirements

  • 5+ years of growth or performance marketing experience with deep hands-on expertise managing and scaling Meta as a primary acquisition channel.
  • Demonstrated experience owning a paid social channel end-to-end, including strategy, budgets, forecasting, campaign architecture, optimization, and performance reporting.
  • Deep understanding of unit economics (CAC, LTV, payback periods), attribution modeling, and connecting platform metrics to down-funnel business impact.
  • Experience running full-funnel paid social programs, from awareness/video and demand generation through conversion and pipeline.
  • Strong expertise in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting, retargeting, and automated campaign products.
  • Strong understanding of conversion signals and measurement, including Meta CAPI, server-side tracking, attribution, conversion-event strategy, and CRM/offline conversion data.
  • Demonstrated experience building structured experimentation roadmaps across creative, audiences, bidding, optimization events, and new platform capabilities.
  • Strong creative judgment and experience writing briefs and translating performance data into actionable creative recommendations.
  • Excellent communicator who can operate autonomously and influence cross-functional partners across Brand, PMM, Design, Analytics, Engineering, Marketing Ops, and Sales.

Skills

  • Meta
  • Paid Social
  • Growth Marketing
  • Performance Marketing
  • CAC efficiency
  • Pipeline ownership
  • Signal architecture
  • Audience modeling
  • Creative testing
  • Full-funnel marketing
  • Experimentation
  • First-party data
  • Lookalike audiences
  • Platform automation
  • Meta CAPI
  • Server-side tracking
  • Attribution modeling
  • CRM
  • Fin-tech marketing

Location

  • San Francisco

Work Type

  • Hybrid
  • Remote

Experience Level

  • Senior

Salary/Compensations

  • $131,080 - $163,850

About the Company

  • Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.
  • Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.
  • The Marketing team tells the Brex story — turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.

Equal Opportunity

  • We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream.