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About the Role

The Marketing Manager will translate Active Minds’ organizational and marketing strategies into integrated campaigns that drive measurable awareness, reach, participation, and engagement. This role will balance strategic planning with hands-on implementation, helping move youth and young adults along the Active Minds Mobilization Journey while strengthening the organization’s brand and national reach.

Responsibilities

Lead the development and implementation of integrated marketing strategies for assigned programs, campaigns, and organizational priorities.
Translate organizational goals into clear campaign objectives, audience strategies, messaging, channel plans, implementation timelines, and measurable outcomes.
Lead assigned brand campaigns, heritage month activations, program launches, and other brand initiatives.
Coordinate the development of high-impact content, merchandise, promotional materials, and collateral that support organizational goals and maintain brand consistency.
Apply audience research, youth and young adult perspectives, organizational knowledge, and performance data to inform personas, targeting, messaging, and campaign decisions.
Monitor performance throughout campaigns and recommend adjustments to improve results.
Work collaboratively across departments and internal marketing teams to lead campaigns from brief through launch, optimization, and post-campaign analysis.
Build timelines, coordinate deliverables and approvals, manage dependencies, identify risks, and ensure work is implemented across relevant channels.
Use audience insights and campaign goals to inform digital media strategies and recommendations.
Lead non-digital media buying projects from planning and vendor coordination through placement, tracking, and performance assessment.
Map and monitor audience experiences across the Active Minds Mobilization Journey, identifying opportunities to strengthen conversion, participation, and continued engagement.
Maintain implementation plans and progress reporting for assigned priorities within the MarComm strategic plan.
Represent MarComm in cross-functional meetings and with external partners as assigned.
Build trusted relationships across teams, clarify marketing needs and responsibilities, and help identify integrated solutions to organizational challenges.
Support strategy and growth plan for Active Minds' e-commerce platform and branded merchandise, leveraging it to increase brand visibility, drive sustainable revenue, and deepen community engagement.
Develop and execute audience segmentation, email journeys, campaign workflows, and lifecycle communications that move audiences from awareness to participation and continued engagement.
Manage campaign implementation within Active Minds’ CRM and marketing platforms, including audience lists, testing, tracking, and reporting.
Help maintain consistent campaign practices, including integrated marketing calendars, project workflows, campaign naming conventions, UTMs, testing plans, dashboards, and post-campaign reporting.
Document insights and apply lessons learned to future campaigns.
Represent MarComm in cross-functional meetings and with external partners as assigned.
Build trusted relationships across teams, clarify marketing needs and responsibilities, and help identify integrated solutions to organizational challenges.
Lead the communication of MarComm performance updates and compile reporting for biweekly Staff Notes and Board Reports.
Lead cross-functional project meetings with agendas and action items.
Monitor progress against assigned priorities within the MarComm strategic plan, proactively identifying risks, dependencies, and decisions needed.
Provide thought partnership to MarComm team members.
May manage direct reports and support recruiting and hiring.
Participate in monthly MarComm leads meeting to discuss, set, and act on priorities.
Serve as a MarComm representative in meetings and events when needed.
Other duties as assigned.

Requirements

Five or more years of experience developing and executing integrated marketing campaigns, preferably within a nonprofit, mission-driven, youth-focused, or multi-program organization.
Demonstrated ability to translate organizational goals into campaign strategies, implementation plans, and measurable outcomes.
Hands-on experience using a CRM or marketing automation platform for audience segmentation, campaign execution, lifecycle communications, and reporting.
Experience managing complex, cross-functional campaigns through a project management platform.
Working knowledge of email marketing, websites and landing pages, analytics, UTMs, testing, and campaign performance reporting.
Strong project management skills, including the ability to manage multiple campaigns, deadlines, stakeholders, and dependencies simultaneously.
Experience using audience insights and performance data to improve marketing decisions.
Experience with Salesforce, ClickUp, Google Analytics 4, and relevant email marketing or content management platforms.
Strong writing, presentation, communication, and relationship-building skills.
Commitment to centering youth and young adult perspectives and advancing equity and inclusion.
Experience supervising employees, interns, contractors, agencies, or vendors.
Experience with traditional media planning or buying.
Experience with merchandise, e-commerce, or consumer products.
Experience marketing programs to youth and young adults.
Experience working in mental health, education, advocacy, or another mission-driven field.

Skills

Integrated marketing strategy
Campaign execution
Brand management
Audience insights and analytics
Cross-functional campaign management
Paid media planning
CRM and marketing automation platforms
Email marketing
Website and landing page management
Analytics
UTM tracking
A/B testing
Campaign performance reporting
Project management
Salesforce
ClickUp
Google Analytics 4
Writing
Presentation
Communication
Relationship-building
E-commerce strategy
Merchandise strategy

Location

Washington, DC

Work Type

Hybrid
Full Time

Experience Level

Five or more years of experience

Salary/Compensations

$68,250–$77,700
Potential to grow to $96,600

Benefits

Health, Vision and Dental Insurance
Paid Vacation and Sick Leave
Paid Holidays
Company Wide Mental Health Days
401(k) Matching
HSA and FSA Options
Life Insurance
Short Term and Long Term Disability
Fully Paid Parental Leave
Wellness Reimbursement Program
Professional Development Stipends

About the Company

Active Minds is the nation’s leading nonprofit organization mobilizing youth and young adults to change the culture around mental health.
Through our presence in more than 1,000 high schools, colleges, and communities, and with a wide-reaching public audience, Active Minds is creating communities of support and saving lives.
Founded in 2003 by Alison Malmon after the tragic suicide of her brother, Brian, Active Minds is dedicated to supporting a new generation in ending the silence, helping to make mental health as highly valued as physical health.
We approach our work with a racial equity lens and are committed to the continued process of being and becoming a more antiracist and inclusive organization.
Through our many programs, we are changing social norms and behaviors related to mental health across the country.
Active Minds is a place where every employee matters.
We value diverse perspectives, radical authenticity, and a community-driven approach.
We dream big, offering flexibility to staff while we work to achieve our mission.
As such, we are proud to offer competitive salaries and benefits and an environment that is friendly to remote working and life/work balance.

Equal Opportunity

Active Minds is an equal-opportunity employer that works to advance racial equity and social justice in an increasingly multicultural and globally connected world.
We value diverse experiences, including with regard to educational background, intersectional identities, and lived experiences.
We make a particular effort to recruit people of color, LGBTQ individuals, people with disabilities, and people with other marginalized identities.
Active Minds encourages all to apply for our open positions as we depend on a diverse staff to carry out our mission.
Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.