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About the Role
We are seeking a Senior Brand Partnership Manager to develop partnership strategies, plan integrated marketing activations, and deliver impactful campaigns for the Royal Kennel Club brand. This role focuses on bringing sponsorships and partnerships to life through engaging, audience-focused experiences and content that are authentic and commercially effective. You will collaborate with partners and internal teams to drive brand awareness, audience engagement, and measurable value, while strengthening our reputation and market presence.
Responsibilities
- Manage day-to-day relationships with sponsors and partners, acting as the primary marketing contact and ensuring successful partnership delivery.
- Build strong collaborative relationships that align partner objectives with brand priorities and business goals.
- Support the development of the partnerships and sponsorship strategy by providing insights, recommendations, and performance-driven opportunities.
- Develop and maintain a 12-month activation calendar, delivering integrated, multi-channel campaigns aligned to audience segments and marketing objectives.
- Establish, monitor, and report on KPIs through regular dashboards, providing clear recommendations for optimisation.
- Lead the delivery of sponsor and partner activations at key events, ensuring all contractual commitments are fulfilled.
- Identify and maximise content, audience, and marketing synergies across partners and Royal Kennel Club channels.
- Monitor and evaluate performance against partner objectives, campaign KPIs, and internal business goals.
- Produce regular performance reports and dashboards, highlighting results, insights, learnings, and future opportunities.
- Use data, customer insights, and campaign performance to optimise existing activations and inform future planning.
- Manage activation budgets effectively, ensuring campaigns are delivered within agreed financial parameters and achieve maximum return on investment.
Requirements
- Experience managing strategic partnerships, sponsorships, and brand collaborations across multiple sectors and categories.
- Experience developing partnership strategies and delivering impactful sponsorship and partnership activations.
- Strong background in campaign planning, partnership marketing, and integrated marketing delivery.
- Experience enhancing customer journeys and digital experiences through data-driven optimisation.
- Ability to manage multiple partnership campaigns and projects simultaneously while maintaining brand consistency.
- Strong analytical skills, with experience measuring campaign performance and identifying opportunities for optimisation.
- Experience managing budgets and balancing competing priorities in a fast-paced, commercially focused environment.
Location
- London
- Hybrid
Work Type
- Hybrid
- Temporary
- Full-time
Experience Level
- Senior
Salary/Compensations
- Competitive
Benefits
- 25 days annual leave, increasing up to 30 days, in addition to statutory holidays.
- Option to buy up to five days of annual leave per year.
- Employer pension contributions double the percentage of your plan earnings, up to 8%.
- Life assurance equivalent to three times your basic salary.
- Enhanced maternity, paternity and adoption pay.
- Lifestyle discounts via our EAP and healthcare cashback programme.
- Discounts on Royal Kennel Club products and services.
- 4 x complimentary staff tickets to Crufts and Discover Dogs.
- Healthcare cashback programme with a fixed contribution paid for by the Royal Kennel Club.
- Free eye tests with a voucher towards the cost of your spectacles.
- Financial support for professional and vocational qualifications, with five days' study leave provided.
- Free access to the Royal Kennel Club Library and Art Gallery.
About the Company
- The Royal Kennel Club brand.