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About the Role

The Marketing Associate is responsible for developing marketing strategies to increase awareness of CPJ’s brand. This position will execute digital-first communication campaigns to increase engagement, reach, and revenue, while also expanding the supporter base, generating leads, and recruiting donors and advocates to meet fundraising targets and drive social change.

Responsibilities

Develop and implement integrated marketing campaigns, including creative concepts and multi-channel plans.
Project manage the creation of marketing assets and draft copy for web, eDMs, and digital platforms, including support for CPJ’s annual gala.
Identify and develop strategic partnerships to raise awareness and achieve brand, fundraising, and campaigning objectives.
Develop and implement marketing activities to enhance awareness of CPJ’s global brand.
Oversee the design of visual and digital communication assets and ensure brand consistency.
Lead the coordination of virtual and in-person events, vetting speaker requests, and identifying partnership opportunities.
Execute marketing activities with the Development team to achieve donor acquisition and conversion, meeting fundraising targets.
Implement lead generation and conversion strategies, including eDM supporter journeys, ensuring accuracy and timeliness.
Work with the Development team to implement data segmentation and analysis for targeted digital communications.
Assist with reporting on key performance metrics for campaign optimization and conduct monthly reporting and post-campaign analysis.
Perform other duties as assigned.

Requirements

2-3 years of experience in marketing campaigns and brand communications, preferably in the not-for-profit sector.
Tertiary qualifications in Marketing, Communications, or similar qualifications/experience.
Genuine passion for delivering end-to-end digital marketing campaigns.
Demonstrated experience in planning and implementing lead generation, acquisition, and conversion marketing strategies.
Strong copywriting skills.
Strong experience implementing marketing projects to timelines and desired outcomes.
Ability to produce basic graphics using Adobe Suite, Canva, or comparable software.
Sound knowledge of the marketing briefing, design, and production process for digital and print.
Experience with digital platforms such as Salesforce, Classy, GoFundMe, and Mailchimp.
Exceptional project management skills and ability to work across competing priorities.
Exceptional interpersonal and communication skills, including relationship management.
Proven ability to collaborate and create partnerships.
Demonstrated skills in campaign measurement and tracking, with experience in optimization informed by data analysis.
Ability to occasionally work a weekend or night during a planned event.
Ability to travel within the United States as needed (typically 1 trip per year).

Skills

Marketing campaign execution
Brand communications
Digital marketing
Lead generation
Acquisition marketing
Conversion marketing
Copywriting
Graphic design (Adobe Suite, Canva)
Digital platform experience (Salesforce, Classy, GoFundMe, Mailchimp)
Project management
Interpersonal skills
Communication skills
Relationship management
Collaboration
Partnership development
Campaign measurement
Data analysis
Optimization

Location

New York, NY

Work Type

Hybrid-required

Experience Level

2-3 years

Education Level

Tertiary qualifications in Marketing, Communications or similar

Salary/Compensations

USD $78,000

Benefits

100% employer-sponsored medical, dental, and vision plans
Employer-funded HRA ($5,000 for individuals / $6,500 for employees with dependents annually)
401(k) Retirement Plan with employer contribution (4%) and match (up to 3%)
100% employer-sponsored Life Insurance and AD&D Plans
Paid Time Off (vacation, sick, and paid holidays)
Employer-sponsored Short Term & Long Term Disability
Employee Assistance Program
Pre-Tax Flexible Spending Accounts (medical, dependent care, and commuter expenses)
Voluntary benefits plans (accident, hospitalization, critical Illness, pet, and legal insurance)
Flexible Work Schedules, including hybrid options with two required in-office days per week and remote work flexibility
Longer remote working periods offered (up to sixty days per year)

About the Company

Founded in 1981, the Committee to Protect Journalists (CPJ) is an independent, non-profit organization defending journalists worldwide.
CPJ safeguards journalists and protects the rights of all people to access diverse and independent sources of information.
CPJ has a history of securing the early release of imprisoned journalists, winning convictions in journalist murders, and enabling legal reform.
CPJ’s database and reports raise global awareness of attacks on press freedom.
CPJ is dedicated to upholding values of equity and free expression.
CPJ aspires to build a diverse workplace and foster an inclusive and welcoming environment.
CPJ strives for its people to be representative of the global community and to equip them with opportunities and resources to learn and succeed.

Equal Opportunity

CPJ provides equal employment opportunities to all employees and applicants for employment.
CPJ prohibits discrimination and harassment of any type based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.