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About the Role
Lead HCF’s content strategy and bring our brand to life through engaging, member-focused content across digital and traditional channels. We’re looking for an experienced Content Marketing Manager to join HCF’s Brand, Content & Partnerships team. You’ll play a key role in developing and delivering HCF’s content strategy across owned and partner channels. You’ll lead the creation of high-quality, engaging content that builds brand awareness, supports business objectives and delivers meaningful experiences for our members. From editorial and digital content to social media, video and integrated campaigns, you’ll work closely with internal teams, agencies and external partners to ensure our content is consistent, impactful and aligned to HCF’s brand and purpose.
Responsibilities
- Developing and delivering HCF’s content strategy across owned and partner channels
- Leading the creation of high-quality, engaging content
- Ensuring content is consistent, impactful and aligned to HCF’s brand and purpose
- Managing complex content programs, campaigns and projects from concept through to delivery
- Managing and mentoring team members
Requirements
- Tertiary qualifications and 7+ years’ experience in content marketing, editorial production, communications or a related discipline
- Strong experience developing and executing content strategies across multiple channels, including social media, video, article production
- Excellent writing, editing and storytelling skills, with experience producing content for different audiences and platforms
- Strong stakeholder management skills and confidence working with senior leaders, agencies and external partners
- Experience using data, insights and performance metrics to optimise content and improve outcomes
- Strong organisational and project management skills with the ability to manage competing priorities and deadlines
- Experience working in a complex or regulated environment
- Experience managing and mentoring team members
- Experience within health insurance or financial services will be highly regarded
Skills
- Content marketing
- Editorial production
- Communications
- Content strategy development
- Content execution
- Social media content
- Video content
- Article production
- Writing
- Editing
- Storytelling
- Stakeholder management
- Data analysis
- Performance metrics analysis
- Content optimization
- Project management
- Team management
Location
- Remote
Work Type
- Full-time
Experience Level
- 7+ years experience
Education Level
- Tertiary qualifications
Benefits
- Flexible working arrangements
- 50% subsidy on HCF hospital and/or extras cover
- Family-friendly certified employer
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
About the Company
- At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Equal Opportunity
- We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.