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About the Role
The Marketing Manager, Jack Daniel’s RTD leads the strategic development and pipeline execution of our Ready-to-Drink (RTD) portfolio in Japan, specifically driving the highly anticipated RTD Project. This role owns the end-to-end brand strategy, consumer insights, and aggressive innovation roadmap required to successfully launch and sustain our premium RTD offering and future liquid territories.
Responsibilities
- Own the multi-year brand roadmap for Jack Daniel's RTD, expanding our presence from the core unflavored highball into a holistic category strategy.
- Lead the innovation pipeline from concept development through rapid commercialization (12 months end-to-end).
- Establish a consistent pipeline of new innovations concepts and manage multiple annual launches to support overall portfolio growth.
- Serve as the central partner to the Global Brand Teams, Supply Chain, and regional leadership to ensure full operational alignment and resource protection for the core whiskey portfolio.
- Evaluate and model high-premium opportunities within adjacent segments like Chu-hai and non-Jack trademarks to capture incremental market value pools.
- Oversee the management of A&P budgets, ensuring efficient spend across the brand portfolio.
- Implement post-evaluations of brand-led spend and marketing activities to improve future campaigns.
- Lead the development and implementation of key brand campaigns.
- Work with marketing and trade teams to adapt campaigns for various channels and customer needs, ensuring KPIs and resources are aligned.
- Maintain strict commercial rigor over the RTD brand health, evaluating product velocity hurdles within the CVS and Supermarket channels to mitigate delisting risks.
Requirements
- 7+ years of brand management experience in the FMCG or Beverage Alcohol sector in Japan, with deep operational knowledge of the local RTD landscape.
- Native/Fluent Japanese and professional fluency in English (both speaking and writing).
- Exceptional ability to interpret category data (e.g., Intage, IWSR) to synthesize realistic size-of-the-prize valuations and defend premium pricing structures.
- Advanced communication skills with a proven track record of influencing cross-functional teams (Sales, Finance, Supply Chain).
- High proficiency in MS Office and standard brand tracking platforms.
- Deep expertise in managing the aggressive lifecycle and quick-turn innovation cycles typical of the Japanese CVS channel, with a proven formula for keeping permanent SKUs alive past the 6-month threshold.
- An entrepreneurial, builder mindset that can successfully launch a major corporate project under tight timeline constraints, balancing immediate commercial pressures with long-term brand equity.
- A masterful command of local liquid trends, flavor dynamics, and food-pairing insights, with a clear understanding of how to premiumize unflavored profiles in a historically price-sensitive market.
Skills
- Brand Management
- RTD Landscape Knowledge
- Category Data Interpretation
- Stakeholder Influence
- MS Office Proficiency
- Brand Tracking Platforms
- CVS Channel Expertise
- Innovation Management
- Liquid Trends Analysis
- Flavor Dynamics
- Food-Pairing Insights
Location
- Japan
Work Type
- Employee
- Full-time
Experience Level
- Leader
- L3
Benefits
- Equitable pay structures for individual and company performance
- Premium employee experience
- Range of premium benefits that reflect company values and meet the needs of our diverse workforce
About the Company
- We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman.
- Being a part of Brown-Forman means you will grow both personally and professionally.
- You will have the opportunity to solve problems, seize opportunities, and generate bold ideas.
- You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.