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About the Role
As a Senior Product Marketing Manager, you will serve as the strategic link between Product, Marketing, Marketplace, Customer Operations, and Sales teams to ensure a consistent customer journey and successful product launches.
Responsibilities
- Define and manage the end-to-end go-to-market strategy, ensuring cross-functional team coordination.
- Determine product positioning, including target personas and competitive value propositions.
- Structure action plans, track milestones, and prioritize for each launch.
- Develop a unified messaging matrix for leads, customers, and instructors, highlighting value propositions throughout the customer journey.
- Coordinate 360° messaging for each offering across marketing channels, product, internal support, and instructor communications.
- Oversee and optimize the overall customer journey, coordinating relevant teams and iterating based on performance.
- Manage processes and workflows for strategic partnerships, from implementation to operational monitoring.
- Coordinate and maintain relationships with strategic partners, liaising with internal teams.
- Structure and ensure the reliability of partnerships to secure long-term performance.
- Develop AI-driven tools to streamline market and competitive intelligence, launch performance tracking, and content production.
Requirements
- Versatile and analytical with strong coordination and collaboration skills, able to transition from strategic thinking to action.
- 3 to 6 years of experience in Product Marketing and Go-to-Market, preferably in a demanding, highly digitized environment (tech, scale-up).
- Experience in managing cross-functional projects and diverse stakeholders to drive complex initiatives from start to finish.
- Understanding of Product and Marketing challenges, with the ability to collaborate closely with Product and Marketing teams to build clear, differentiating, and impactful positioning.
- Proficient in project management, process structuring, workflow implementation, and building long-term partnerships.
- Curious with a strong interest in AI, eager to test and use it for daily efficiency and work improvement.
- Autonomous with an entrepreneurial spirit, driven to build and structure the Product Marketing function.
- Ability to pass a driving test.
- Ability to work in France.
Skills
- Product Marketing
- Go-to-Market Strategy
- AI
- Project Management
- Cross-functional Collaboration
- Partnership Management
- Messaging Strategy
- Customer Journey Optimization
Location
- Paris
Work Type
- Hybrid
- Full-time
Experience Level
- 3-6 years
Education Level
- Not specified
Salary/Compensations
- Not specified
Benefits
- 1 day of RTT per month
- 25 legal holidays
- Free driving test
- 1 day of remote work per week
- Swile card: €11/day for meal vouchers (50% employer contribution)
- €45.40/month for transport (100% employer contribution)
- Health insurance with Alan
- Gymlib subscription for sports and well-being
- Numerous discounts via Leeto
- Seasonal fruit baskets delivered daily
- Snack bar with nuts and drinks available
About the Company
- Ornikar is France's leading driving school, a scale-up committed to road mobility and safety.
- We support users from learning to drive to insurance, promoting young people's autonomy and confidence.
- We foster a culture that encourages initiative, boldness, and collective progress.
- We offer real autonomy and trust to bring ideas to life and lead projects.
- You will contribute to high-impact products and services that simplify users' daily lives and enhance their autonomy.
Equal Opportunity
- Ornikar promotes inclusive recruitment and equal opportunities for all.
- We believe diversity and complementarity in our teams are essential to our success.
- Our recruitment practices are continuously evolving.
- All managers are trained in unconscious bias prevention and conduct structured interviews.
- We encourage candidates who do not meet all criteria to apply.
- All applications are reviewed directly by a person, without AI intervention.
- Candidates requiring specific accommodations should indicate this at the beginning of the process.
- Candidates needing work authorization in France should inform us promptly to facilitate administrative procedures.