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About the Role
The VP, Performance Marketing will build and scale CLEAR’s customer acquisition and retention strategy, owning performance across paid media, search, emerging discovery, web, CRM, lifecycle marketing, and strategic partnerships. This role will define the next generation of CLEAR’s performance marketing playbook, leveraging AI to reach and convert travelers into long-term Members.
Responsibilities
- Own CLEAR’s performance marketing strategy and investment portfolio across paid media, search, web, CRM, lifecycle, and emerging channels, allocating resources based on incrementality, customer economics, and measurable business impact.
- Build the next generation of traveler discovery for CLEAR across traditional search, AI assistants, communities, travel media, and emerging platforms, establishing measurement and growth strategies for visibility, consideration, and recommendation.
- Own the Member lifecycle from acquisition through renewal and winback, building personalized journeys, offers, and experiences to increase engagement, retention, and adoption of CLEAR’s products and services.
- Grow CLEAR’s strategic travel partnerships, including credit card, airline, and travel partners, while developing new acquisition opportunities across travel media networks and other first-party ecosystems.
- Build a rigorous performance and experimentation engine, owning CAC, LTV, payback, incrementality, and portfolio ROI, utilizing AI, first-party data, creative testing, and emerging measurement approaches.
Requirements
- 10+ years of growth or performance marketing experience, including ownership of acquisition and retention within a scaled subscription, membership, or consumer business.
- 3+ years leading and developing high-performing teams.
- Deep analytical fluency and command of growth economics, including building and using LTV:CAC models and designing incrementality experiments.
- Ability to work directly with SQL and business intelligence tools for investment decisions.
- Hands-on expertise across the modern growth stack, including paid media platforms, CRM and lifecycle tools, CDPs, experimentation, and measurement.
- A strong point of view on how AI is changing consumer discovery and marketing, with demonstrated experience applying emerging technology to improve marketing performance.
- Experience as a builder and owner who thrives in lean, fast-moving environments, develops talent, and moves quickly from insight to action.
- Comfortable personally doing the work when necessary to deliver outcomes.
Skills
- Performance Marketing
- Customer Acquisition
- Customer Retention
- Paid Media
- Search Engine Marketing (SEM)
- Web Analytics
- Customer Relationship Management (CRM)
- Lifecycle Marketing
- Strategic Partnerships
- AI in Marketing
- Growth Marketing
- Analytical Skills
- SQL
- Business Intelligence Tools
- Experimentation Design
- Measurement Strategies
- Team Leadership
Location
- Onsite
Work Type
- Full-time
Experience Level
- 10+ years of experience
- 3+ years of leadership experience
Salary/Compensations
- $250,000.00 - $325,000.00
Benefits
- Comprehensive healthcare plans
- Family-building benefits (fertility and adoption/surrogacy support)
- Flexible time off
- Annual wellness stipend
- Free OneMedical memberships for employee and dependents
- CLEAR Plus membership
- 401(k) retirement plan with employer match
- Catered lunches
- Stocked kitchens
About the Company
- CLEAR is building THE secure identity company of the future, making experiences safer and easier—physically and digitally.
- CLEAR's secure identity platform has more than 43 million Members and a growing network of partners worldwide.
- CLEAR unlocks the magic of frictionless experiences at airports, stadiums, and in everyday life.
Equal Opportunity
- Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.
- CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs.
- We are committed to a transparent and secure hiring process. All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile). We encourage candidates to remain alert to job scams and to report any suspicious activity.