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About the Role
We are seeking a Head of Creative - Paid Social to join the Slingshot AI marketing team. Your job is to identify, create, test, and scale our D2C creative motion. This is a hands-on role where you will own the creative process from concept to execution, building the engine that gets Ash in front of people.
Responsibilities
- Own the weekly experiment loop: hypothesis, A/B test, read the result, identify winners, iterate.
- Build the system that makes creative testing repeatable, including testing cadence, angle library, and a bank of real user language.
- Create winning concepts and raise the hit rate of winning concepts for paid scaling.
- Write hooks, headlines, overlays, and scripts in the voice of the target audience.
- Develop briefs for creators that are tailored to specific networks.
- Coach creators with sharp feedback and support content production if needed.
- Collaborate with media buying on a weekly cadence, analyzing KPIs and understanding buying tools.
- Develop product and audience understanding to inform creative strategy.
- Set the visual and verbal point of view for Ash in the market.
Requirements
- Produce assets yourself using the AI stack, Figma, CapCut, and similar tools.
- Experience in writing performance copy with the ability to iterate quickly.
- Experience in consumer marketing, ideally subscription-based. SaaS background is not suitable.
- Ability to set up clean tests, define success criteria, analyze results honestly, and defend creative choices with data.
- A clear personal reason for wanting to work on mental health.
Skills
- Creative concept development
- Copywriting
- Visual asset creation
- A/B testing
- Performance marketing
- Creative strategy
- Audience analysis
- Brand voice development
- Creator management
- Media buying analysis
- Figma
- CapCut
Location
- New York City
- London
Work Type
- Onsite
- Travel between offices
Experience Level
- Experienced
Salary/Compensations
- Competitive compensation (top of personal market)
Benefits
- Chance to join a passionate tight-knit team working on something to change the world
- Travel between our NYC / London offices
- Free lunch and coffee in office
- Generous learning budget
- Company covers personal therapy
About the Company
- Slingshot AI is the team behind Ash, the first AI designed for mental health.
- Our mission is to make support more accessible and help people change their lives.
- We are building a world-class team by empowering individuals with autonomy, flexibility, and support.
- We dream big, iterate fast, and care deeply.
- Our team spans machine learning, product, engineering, conversational design, clinical, growth, and operations.
- We're a well-funded Series A company, having raised $93M from Andreessen Horowitz, Radical Ventures, Forerunner Ventures, plus top-tier tech investors.