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About the Role
Four Marketing is seeking an E-Commerce Manager to take commercial ownership of DTC E-Commerce channels, primarily for Agent Provocateur, and support the wider portfolio. The role requires managing and growing an e-commerce business, driving performance across website, marketing, and customer experience.
Responsibilities
- Own the commercial performance of DTC channels, understanding each brand and customer to drive growth through commercial and analytical decisions.
- Take primary ownership of the Agent Provocateur E-Commerce business, providing support across the wider Four Marketing brand portfolio.
- Own weekly, monthly, and seasonal E-Commerce trading performance, identifying risks and opportunities to drive revenue, conversion, AOV, and customer retention.
- Develop and manage the E-Commerce Trading & Marketing calendar, ensuring timely delivery of product launches, promotions, markdowns, campaigns, and seasonal activity.
- Collaborate with Merchandising, Buying, Marketing, Design, and Production to align onsite merchandising, product content, stock availability, and marketing activity with trading objectives.
- Own the CRO, UX, and site development roadmap, prioritizing, scoping, testing, and delivering enhancements on time and within budget.
- Produce and analyze sales and trading reports, providing clear recommendations and actions on revenue, traffic, conversion, AOV, product performance, customer behavior, and marketing efficiency.
- Work with Marketing, Content, and CRM teams to deliver digital activity supporting customer acquisition, retention, segmentation, lifecycle marketing, and the trading plan.
- Monitor and report on performance across key digital marketing channels, including PPC, Paid Social, SEO, CRM/Email, Display, Retargeting, and Affiliates.
- Monitor international performance and identify opportunities for localization, customer behavior, promotional strategy, product assortment, and acquisition.
Requirements
- Demonstrable success in E-Commerce management and digital marketing, ideally within luxury, premium, or fashion retail.
- Proven experience taking ownership of a DTC E-Commerce business or significant online trading function.
- Strong commercial judgment with the ability to independently identify opportunities, prioritize activity, and make data-led decisions.
- Significant E-Commerce experience, ideally with previous management-level responsibility.
- Experience with Shopify and Magento is highly advantageous.
- Strong understanding of DTC E-Commerce technology and the wider digital customer journey.
- Experience working with revenue targets, forecasting, budgets, and core E-Commerce KPIs (conversion, AOV, acquisition, retention, traffic, product performance).
- Experience working across multiple markets or international E-Commerce is advantageous.
- The role includes actions based on any reasonable requests by a line manager.
Skills
- E-Commerce management
- Digital marketing
- Commercial ownership
- Trading performance management
- Website optimization
- Marketing strategy
- Customer experience enhancement
- Commercial analysis
- Data-led decision making
- CRO
- UX
- Site development roadmap management
- Sales reporting
- Trading reporting
- Digital marketing channel monitoring (PPC, Paid Social, SEO, CRM/Email, Display, Retargeting, Affiliates)
- International E-Commerce
- Localization strategy
- Promotional strategy
- Product assortment planning
- Customer acquisition
- Customer retention
- Segmentation
- Lifecycle marketing
- Forecasting
- Budget management
- E-Commerce KPIs
Location
- London
Work Type
- Full-time
- Permanent
Experience Level
- Management-level responsibility
About the Company
- Four Marketing was founded in 1997 and has grown into one of the UK’s most influential 360° fashion wholesale, design, and retail businesses.
- Operates from a 45,000 sq ft location in London’s King’s Cross quarter.
- Deeply rooted in the UK fashion scene with global reach.