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About the Role
This role is for someone who understands brands, partnerships, and consumer behavior. You will spot opportunities, build powerful commercial relationships, and turn them into compelling loyalty propositions that help clients win. You will shape the ecosystem that powers customer engagement programs for recognized brands.
Responsibilities
- Develop and execute TLC's US Partnerships & Commercial strategy.
- Identify brands, categories, and experiences that strengthen client propositions.
- Create a differentiated portfolio balancing consumer demand, partner value, and commercial opportunity.
- Grow strategic relationships across retail, dining, travel, entertainment, wellness, lifestyle, and emerging consumer categories.
- Lead partnership acquisition and negotiations.
- Build relationships with senior decision-makers at leading consumer brands.
- Structure commercially attractive agreements for long-term value.
- Develop partnerships supporting customer acquisition, engagement, and retention objectives.
- Partner with Sales, Client Services, and Strategy teams.
- Bring partnership expertise into pitches and proposals.
- Help design customer propositions delivering measurable impact.
- Translate partnership benefits into compelling commercial stories for clients.
- Transform relationships into rewards, offers, experiences, and loyalty benefits.
- Build propositions that are easy for clients to understand and buy.
- Ensure every partnership has clear customer and commercial value.
- Work with internal teams to maximize portfolio utilization and revenue generation.
- Coach and develop a growing Partnerships & Commercial team.
- Establish high standards, clear KPIs, and accountability.
- Build scalable processes and capabilities for the function.
- Foster a culture of ambition, collaboration, and continuous improvement.
- Build scalable processes from prospecting through activation and reporting.
- Improve forecasting, reporting, and CRM discipline.
- Monitor portfolio performance, revenue contribution, and partner engagement.
- Create a repeatable growth engine.
Requirements
- Extensive experience in Partnerships, Commercial, Business Development, Loyalty, Agency, or Strategic Growth roles.
- Proven success developing and negotiating strategic partnerships with consumer-facing brands.
- Strong understanding of customer acquisition, engagement, retention, and loyalty.
- Experience working with enterprise clients and senior stakeholders.
- Demonstrable leadership experience, including coaching and developing teams.
- Strong commercial and negotiation skills.
- Excellent presentation, influencing, and storytelling abilities.
- Experience across retail, lifestyle, travel, dining, wellness, entertainment, or consumer brands.
- Experience building partnerships that directly contributed to revenue growth.
- Experience in a fast-growth or entrepreneurial environment.
- A strong network of brand-side decision-makers.
- A passion for consumer behavior and emerging market trends.
Skills
- Partnerships
- Commercial
- Business Development
- Loyalty
- Strategic Growth
- Negotiation
- Presentation
- Influencing
- Storytelling
- Consumer Behavior
- Market Trends
Work Type
- Full-time
Experience Level
- Director
Benefits
- Weekly webinars to support development through our People Academy
- Annual TLC Wellness Week and programs throughout the year
- TLC Culture Club including seasonal social events, tasty lunches & more
- TLC Gives Back - volunteering opportunities, including offsite visits and volunteering leave
- TLC Rise - supporting and empowering women into leadership roles
- 'Frankies' - Our very own awards ceremony
- TLC Owner's Club - Shareholder scheme
About the Company
- TLC Worldwide helps the world’s biggest brands drive customer acquisition, loyalty, and engagement with experience-led rewards.
- Their programs are designed to shift behavior, boost ROI, and build brand love at a fraction of the cost of discounting and cash offers.
- Backed by COSMOS, their all-in-one program platform, they deliver personalized campaigns at scale with live data, smart insights, and seamless customer journeys.
- They have 30 years of experience mastering customer motivation, combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI.
- TLC is 400+ people strong, across 15 global hubs, comprising marketers, creatives, and strategists who care about doing great work and having fun.
- They celebrate bold thinking, empower growth, and champion a culture that helps people thrive.
Equal Opportunity
- At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.
- A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.