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About the Role

We are looking for an experienced BDR Team Manager to lead a high-performing team of Business Development Associates. The team's objective is to create new-business pipeline by initiating conversations with prospective companies and booking introductory calls. This is a people-management role focused on driving team performance and improving the quality of opportunities created.

Responsibilities

Lead, motivate and manage the BDA team against clear individual and team KPIs, with a strong focus on quality meetings, discovery conversations and pipeline creation.
Run regular 1:1s, call coaching and structured feedback, utilizing Gong for conversation review and best practice embedding.
Collaborate with sales and marketing leadership to shape and execute prospecting strategies, account priorities, messaging, and campaigns for high-value target organizations.
Utilize data to understand performance, diagnose issues, and create plans for individual and team improvement.
Drive excellent Salesforce hygiene, ensuring accurate capture of activity, opportunities, and outcomes, and provide clear reporting on team performance and pipeline health.
Guide the team in effectively using LinkedIn Sales Navigator and other prospecting tools to identify target accounts and stakeholders.
Maintain a high standard for qualification and ensure meetings and opportunities are handed to the sales team with necessary context.
Partner with Head of Sales, Marketing, Account Management, and other stakeholders to align targeting, messaging, campaigns, and market feedback.
Continuously improve team workflows, outreach approaches, coaching practices, and technology utilization for increased efficiency and conversion.
Support the recruitment, onboarding, and ramp-up of new BDAs.

Requirements

Approximately two years of experience leading, managing or formally supervising a BDR/SDR/BDA team, ideally in a B2B, SaaS, subscription, data or insights-led environment.
A strong track record of coaching outbound sales teams and improving performance against measurable goals.
Comfortable and confident using Gong and Salesforce as core tools for coaching, performance management, pipeline visibility and CRM discipline.
Experience using LinkedIn Sales Navigator for account and contact research.
A data-led management style: ability to interpret metrics, diagnose performance issues, and translate insights into action.
Excellent coaching, communication and interpersonal skills, with the ability to motivate diverse personalities and experience levels.
A strong understanding of outbound prospecting, account prioritization, lead qualification, and effective discovery handoffs.
Commercial confidence working with larger, complex organizations and supporting outreach into multiple stakeholders and functions.
Comfort working in a collaborative, fast-moving environment and partnering across Sales, Marketing, and Account Management.
Experience with Lusha, ZoomInfo or similar prospecting/data-enrichment platforms is ideal.
Experience selling or prospecting into enterprise or upper mid-market organizations would be beneficial.
Familiarity with MEDPICC sales approaches is preferred.
Experience in trend intelligence, data, research, SaaS, media, information services or another subscription-led business is ideal but not required.

Skills

Gong
Salesforce
LinkedIn Sales Navigator
Data analysis
Coaching
Communication
Interpersonal skills
Outbound prospecting
Account prioritization
Lead qualification
Discovery handoffs
Lusha
ZoomInfo

Location

London, UK
On-site

Work Type

On-site
Full-time

Experience Level

Team Leader
Management

Benefits

25 days of holiday per year (option to buy/sell up to 5 days)
Pension
Life Assurance
Income Protection
Flexible benefits platform
Private Medical Insurance
Dental Insurance
Critical Illness cover
Employee assistance programme
Season ticket loans
Cycle to work scheme
Volunteering opportunities
Charitable giving options
Learning and development opportunities

About the Company

WGSN is the global authority on consumer trend forecasting, helping brands create the right products at the right time for tomorrow’s consumer.
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling customers to create a better future.
Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements.
Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.

Equal Opportunity

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive.
We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.