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About the Role
We are seeking an SEO & GEO Strategy Lead to drive our approach to search visibility across traditional search engines and emerging AI platforms. This role will embed SEO and GEO best practices across client work, shaping strategies, measurement frameworks, and content opportunities while providing high-level consultancy on the evolving search landscape.
Responsibilities
- Drive modern approaches to search and AI visibility, combining SEO foundations with GEO expertise.
- Shape strategies, measurement frameworks, and content opportunities.
- Provide consultancy to clients and internal teams on the search landscape.
- Translate SEO, GEO, and AI search trends into actionable frameworks and recommendations.
- Represent the AI and Search function within the agency's Search and Social Framework.
- Support internal account teams with search insights for content calendars, proposals, and campaigns.
- Translate AI citation gaps and competitor GEO benchmarking into prioritized content opportunities.
- Embed GEO requirements across Content, Editorial, and Performance teams.
- Partner with the Growth team on new business and pitches.
- Define and track GEO as a standalone acquisition channel, building measurement frameworks and conducting LLM prompt testing/citation audits.
- Report on the performance of SEO and AI visibility changes and campaigns.
- Convey complex SEO and GEO analysis to cross-functional teams and senior stakeholders.
- Provide consultancy on best practice, define processes, and develop learning materials.
- Articulate the role of content in online visibility and acquisition strategies.
- Identify opportunities and collaborate with PR teams to improve performance based on Digital PR insights.
Requirements
- In-depth experience with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Meltwater GenAI Lens, Adobe Analytics, SEMrush, SEO rank trackers).
- Ability to assess and recommend tools for agency standard utilization.
- Experience with measurement frameworks and attribution.
- Demonstrated cross-team collaboration and integration skills.
- Client-facing experience.
- Experience with both B2B and B2C clients.
- Experience with global clients.
Skills
- SEO
- GEO Strategy
- AI Visibility
- Content Influence
- Search Trends Analysis
- Measurement Frameworks
- Attribution
- Digital PR
- Earned Media
- Backlinks
- Brand Mentions
- Google Search Console
- Google Trends
- Meltwater GenAI Lens
- Adobe Analytics
- SEMrush
- SEO Rank Trackers
- LLM Prompt Testing
- Citation Audits
Location
- London
Work Type
- Remote
- Hybrid
Experience Level
- Lead
Benefits
- Private Healthcare & Life Insurance
- 25 Days+ Holiday
- Annual Team Mini break in the UK or abroad
- Regular Socials
About the Company
- A social and content agency led by talent and fuelled by technology, operating globally since 2008.
- An integrated, digital-first offering combining content excellence with channel best practice.
- A values-driven agency where people are the power, offering rapid progression and industry-leading benefits.
- Recognized in Campaign’s Best Places to Work for eight years running.