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About the Role

As an AI-First Creative Strategist, you will create ad creatives, advertorials, and landing pages for new customer acquisition using AI at a high frequency. You will analyze performance data to iterate on creatives and collaborate with performance marketers to achieve profitable results. You will work directly with the founder and complement the existing team.

Responsibilities

Creation of ad creatives (statics and video), advertorials, landing pages, and ad copy using AI.
Strategic application of sales psychology (hooks, social proof, scarcity, price anchoring, objection handling) in creatives, advertorials, and page design.
Translating our offer logic (packages, price points, guarantees) into landing pages and creatives.
Supplying assets to various channels including Native Ads (Outbrain), Meta, and providing assets to agencies for Google Ads, adapting to each channel's specific logic.
Co-creating the expansion of UGC and creator content, including for TikTok Shop.
Analyzing the performance of own ads and funnels based on data, with the goal of understanding success factors.
Iterating towards profitable results in collaboration with performance marketers.
Collaborating with the Performance Marketing team to integrate creative learnings into campaign management and campaign learnings into future productions.
Working with management as a direct sparring partner for ads, funnels, and growth levers.
Deriving and documenting results and learnings for team utilization.
Building consistent workflows by connecting individual AI tools.
Continuously developing these systems as long-term tools, not one-off campaign solutions.
Building custom prompt pipelines, primarily based on Claude and Claude Code.
Evaluating new models and tools and integrating successful ones into existing pipelines.
Scaling output through systems rather than working hours, achieving multiple results with minimal effort through interconnected workflows.

Requirements

Proven performance marketing experience in e-commerce or D2C.
Understanding of CTR, CVR, ROAS, and CAC, with the ability to explain creative performance and identify logical next testing steps.
Proficiency in sales psychology, translating understanding of consumer behavior into text, image, and page design.
Very strong German copywriting skills in a direct-response style (hooks, storytelling, objection handling).
Advanced AI skills, staying current with new models and tools (e.g., Midjourney, Seedream, Nano Banana for images; Kling, Veo, Higgsfield for video).
Daily use of Claude, ideally including Claude Code, for building custom workflows and prompt pipelines.
Ability to build integrated systems and interconnected workflows from individual AI tools to deliver advertorials, creative batches, and copy variations efficiently.
High degree of independence: ability to gather necessary data and proactively seek information on numbers, target groups, and previous tests before starting creative work.

Skills

AI
Performance Marketing
E-commerce
D2C
Sales Psychology
Copywriting
Direct Response
Midjourney
Seedream
Nano Banana
Kling
Veo
Higgsfield
Claude
Claude Code
Workflow Automation
Prompt Engineering
Native Advertising
UGC Briefing
Creator Management
Landing Page Builders (ClickFunnels, Funnelish)

Location

Frankfurt
Berlin

Work Type

Hybrid
Full-time

Experience Level

Mid-level
Senior

Benefits

Growth opportunities
Ownership and responsibility from day one
Modern setup and strong onboarding
Top Apple hardware
Free fruit, coffee, and drinks in the office
Free snacks
Wellbeing support (supplements, protein powders, health & fitness products)
Free product each month
Personal discount code for family & friends
Team culture with short communication paths
Flat hierarchies
Fast decision-making
Collaborative and high-performing environment
Hybrid working model (minimum 3 days in office)
Centrally located offices
Easy access via public transport
Rooftop terrace with skyline view (Frankfurt office)

About the Company

mellow NOIR is a modern, fast-growing beauty brand redefining natural cosmetics.
We develop highly effective skincare combining natural ingredients with scientifically based active compounds.
Our unique base of active coffee oil, derived from 100% recycled coffee grounds, makes our products unique and embodies our commitment to innovation and naturalness.
What began as a D2C brand is evolving into a Europe-wide growing beauty brand.
In addition to our online shop, our products are available in retail stores across Germany, and we are consistently driving international expansion.
Our growth is data-driven, with a focus on questioning the status quo, making data-based decisions, and implementing ideas quickly.
We offer short decision-making processes, significant personal responsibility, and an environment where good ideas are heard regardless of position or experience.
We believe great companies are built by people who take responsibility, think entrepreneurially, and pursue ambitious goals together.
We seek individuals who want to drive things forward, see challenges as opportunities, and are eager to actively shape a brand.
Join us to make a real impact on building one of Europe's most exciting beauty brands.