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About the Role
As a Creative Conceptor / Art Direction at Zasta, you will develop ideas, hooks, and campaigns that transform a complex financial topic into relevant and entertaining advertising that also performs measurably. Your focus will be on Paid Social, particularly Meta and TikTok, with the opportunity to transfer successful social-first approaches to TV and reimagine the channel with us. You will have significant conceptual freedom to develop new creative angles, question existing approaches, and determine which messages truly work through data, audience insights, and testing.
Responsibilities
- Understand target audiences: Analyze target audiences, their needs, and their media usage. Adapt messages based on channel and funnel stage.
- Bridge data and creativity: Collaborate closely with performance marketing, data, and creative agencies to derive and optimize creatives based on KPIs, translating them into new creative approaches.
- Rethink TV: View TV as a playing field for strong, modern brand communication that delivers clear performance. Contribute fresh ideas and consistently think about TV from a social logic perspective.
- Drive testing and learnings: Think in iterations, develop testing frameworks for creatives, and ensure learnings are systematically fed back into new concepts.
Requirements
- Solid experience in Creative Strategy, Creative Conception, Art Direction, or Campaign Development.
- Previous experience in a digital performance environment is ideal.
- Deep understanding of Paid Social (e.g., Meta, TikTok) and interest or initial experience in the TV sector.
- Strong understanding of lead-oriented performance campaigns and audience psychology.
- Ability to translate insights, data, and business goals into clear creative strategies.
- Curiosity, willingness to experiment, and a desire to question conventions.
- Proactive in implementing ideas, thinking beyond slides to concrete execution.
- German language skills at C1 level or higher.
- Proficiency in using common English marketing and strategy terms.
Skills
- Creative Strategy
- Creative Conception
- Art Direction
- Campaign Development
- Paid Social (Meta, TikTok)
- TV Advertising
- Performance Marketing
- Data Analysis
- Audience Analysis
- Creative Testing
- Lead Generation
Location
- Rostock
- Berlin
Work Type
- Hybrid
- Remote (up to 4 weeks in Europe)
Experience Level
- Professional
Benefits
- 30 days of vacation per year
- Opportunity to work remotely within Europe for up to 4 weeks
- Regular office visits and team events
- Joker days for flexible use
About the Company
- Zasta was founded in 2017 and is the leading tax app in German app stores.
- Our software enables every taxpayer to submit a professional tax return with little effort.
- Our platform works with real tax advisors to ensure everyone receives the best result, even without tax knowledge.
- Over 2 million users already trust our app.
- We are a profitable company that is growing sustainably.
- Our management knows everyone who works with us.
Equal Opportunity
- We encourage you to apply even if you are not sure if you meet all the requirements for this position. You might bring something special to the team that we haven't considered yet.