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About the Role
As a Creative Conceptor at Zasta, you will develop ideas, hooks, and campaigns that transform complex financial topics into relevant and entertaining advertising with measurable performance. Your focus will be on Paid Social, particularly Meta and TikTok, with the opportunity to transfer successful social-first approaches to TV and redefine the channel.
Responsibilities
- Analyze target audiences, their needs, and media usage to tailor messages across different channels and funnel stages.
- Bridge the gap between data and creativity by collaborating with performance marketing, data, and creative agencies to derive and optimize creatives based on KPIs.
- Rethink TV as a platform for strong, modern brand communication that drives performance, bringing fresh ideas and a social-first perspective.
- Drive testing and learnings by developing creative testing frameworks and ensuring systematic integration of learnings into new concepts.
Requirements
- Solid experience in Creative Strategy or Campaign Development.
- Experience in a digital performance environment is ideal.
- Deep understanding of Paid Social (e.g., Meta, TikTok) and interest or initial experience in TV.
- Strong understanding of lead-oriented performance campaigns and target audience psychology.
- Ability to translate insights, data, and business goals into clear creative strategies.
- Curiosity, willingness to experiment, and a desire to question conventions.
- Focus on concrete implementation and proactive idea execution.
- German language skills at C1 level for internal and external communication.
- Proficiency in using common English marketing and strategy terms.
Skills
- Creative Strategy
- Campaign Development
- Paid Social
- Meta
- TikTok
- TV Advertising
- Performance Marketing
- Data Analysis
- Target Audience Analysis
- Creative Concept Development
- Testing Frameworks
Location
- Rostock
- Berlin
Work Type
- Hybrid
Experience Level
- Mid-level
Education Level
- C1 German
Benefits
- 30 days of vacation per year
- Opportunity to work from within Europe for up to 4 consecutive weeks
- Regular visits and team events
- Flexibility to work remotely on non-office days
- Joker days for flexible use
About the Company
- Zasta was founded in 2017 and is the leading tax app in German app stores.
- Our software enables every taxpayer to file a professional tax return with little effort.
- Our platform works with real tax advisors to ensure everyone receives the best result, even without tax knowledge.
- Over 2 million users already trust our app.
- We are a profitable company that grows sustainably.
- Management knows everyone who works with us.
Equal Opportunity
- If you are unsure whether you meet all the requirements for this position, we still encourage you to apply. You might bring something special to the team that we haven't considered yet.