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About the Role
Join Qonto as a Senior CRM Manager for Central Europe, focusing on Germany and Austria. You will own the CRM strategy, develop lifecycle programs, and drive business growth and feature adoption in key European markets. This role offers the opportunity to build a CRM function from the ground up in a high-priority growth market.
Responsibilities
- Own the CRM strategy for Germany and Austria, defining and implementing lifecycle communications.
- Partner with local German and Austrian marketing teams to develop effective CRM initiatives.
- Build the regional playbook for CRM processes, planning cadence, and ways of working.
- Utilize AI tools to accelerate campaign builds, testing, and reporting.
- Report on conversion, feature adoption, and business impact to stakeholders.
Requirements
- Fluency in German and English, with a strong understanding of the German business culture, competitive landscape, and regulatory environment.
- 5+ years of hands-on experience in CRM or lifecycle marketing, preferably in a fast-paced technology company.
- Experience designing and managing complex, multi-step customer journeys using CRM platforms like Braze, Customer.io, or HubSpot.
- Proactive approach to building relationships and driving initiatives across marketing, product, and operations.
- Ability to set direction, prioritize effectively, and maintain momentum in an evolving structure.
- Strong stakeholder management skills with the ability to build credibility with senior leaders.
- Experience using AI to enhance campaign creation, testing, and analysis.
Skills
- CRM strategy
- Lifecycle marketing
- Campaign management
- Stakeholder management
- AI tools
- Data analysis
- Cross-functional collaboration
Location
- Germany
- Austria
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Qonto is Europe's leading finance workspace with banking at its core, augmented by financial tools, empowering SMEs to succeed.
- Founded in 2017, Qonto has grown to over 1,600 employees serving more than 600,000 customers across 8 European countries.
- The company is profitable and focused on growth.
- Qonto fosters a diverse and inclusive culture with employees from 80+ nationalities and a strong representation of women in leadership.
- AI is deeply embedded in Qonto's operations, providing employees with access to AI tools for experimentation and innovation.
Equal Opportunity
- Qonto hires for skills and potential, aiming for a discrimination-free hiring process.
- Diversity is integral to Qonto's identity, with a significant percentage of women in the company and leadership roles.
- Candidates are encouraged to apply regardless of their background, as Qonto values unique contributions.