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About the Role
The Marketing Manager, Catalogue is responsible for developing and executing impactful marketing campaigns that maximise the visibility, cultural relevance, and commercial performance of Sony Music’s catalogue repertoire. This role partners closely with artists, management, international teams and internal departments to drive audience engagement, streaming growth and long-term catalogue value across digital, physical and emerging platforms.
Responsibilities
- Manage a roster of catalogue artists and projects, acting as the day-to-day marketing lead and key internal point of contact.
- Develop and execute innovative marketing campaigns that drive revenue, audience growth and long-term artist value.
- Identify opportunities within Sony’s young catalogue, trending/reactive tracks and domestic roster.
- Collaborate closely with Domestic and International marketing teams, international repertoire owners and global teams on campaign strategy and execution.
- Work cross-functionally with Digital, Audience, Creative, Commercial, Legal, Publicity, Radio, Licensing and Analytics teams to deliver impactful campaigns.
- Leverage data, audience insights and cultural trends to identify opportunities and optimise campaign performance.
- Successfully channel Catalogue engagement into meaningful growth on CRM channels and e-comm sales.
- Contribute to the development of creative campaign ideas, digital activations and strategic marketing opportunities.
- Build and maintain strong relationships with artists, management teams and key internal stakeholders.
- Create insightful campaign reporting that educates the broader departments on where collaborative opportunities lie.
- Bring an innovative, collaborative and solutions-focused mindset to the role, with a willingness to experiment, adapt and learn in a fast-moving environment.
Requirements
- 4+ years’ experience in music, entertainment, media or a related marketing environment.
- Passionate about music, culture, audience behaviour and digital marketing.
- Strong understanding of how fans engage with artists, songs, albums, playlists and content across platforms.
- Organised and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.
- Strong communication and relationship-building skills across artists, management and internal stakeholders, locally or internationally.
- Creative thinker with an instinct for storytelling, audience engagement and culturally relevant marketing.
- Comfortable working collaboratively across departments and contributing to a team-first environment.
- Curious, proactive and eager to learn, with a genuine enthusiasm for catalogue repertoire and artist development.
- Strong understanding of digital and social platforms, audience growth and modern music marketing ecosystems.
Skills
- Digital marketing
- Audience behaviour
- Digital platforms
- Social platforms
- Audience growth
- Music marketing
- Campaign management
- Data analysis
- Relationship building
- Storytelling
- Creative thinking
Experience Level
- 4+ years
Benefits
- Private health benefits
- Life insurances
- Inclusive paid parental leave
- Emergency back-up childcare
- LinkedIn Learning
- Novated car leasing options
- Industry discounts & perks
About the Company
- Sony Music is a global community.
- Sony Music provides investment in professional growth and development.
- Sony Music offers the space to accelerate progress, positively disrupt and create what happens next.
- Sony Music provides a platform to champion positive change and contribute to social impact, diversity, equity and inclusion initiatives.
Equal Opportunity
- Sony Music is an equal opportunity employer and supports workforce diversity.
- Sony Music aims for a diverse and inclusive workforce.
- Sony Music employs, retains, promotes and otherwise treats all employees and job applicants according to their merit, qualifications, competence and talent.
- Sony Music applies this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.