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About the Role
This role exists to bridge the gap between Yardstik's product and its market communication. The product marketer will own the company's story and market positioning, ensuring clear and consistent messaging across all platforms and enabling sales teams with necessary resources.
Responsibilities
- Research buyers, competitors, and the market to develop positioning.
- Build messaging architecture for each industry and product line.
- Lead sales enablement, including materials, training, and sessions.
- Own product launches from packaging and naming to go-to-market execution.
- Create and maintain sales resources for the full product line.
- Represent Yardstik publicly on webinars, at conferences, and with analysts.
Requirements
- 6+ years of product marketing experience in B2B software, covering positioning, messaging, launches, and enablement.
- Excellent writing skills for clear communication.
- Confident presentation skills for internal and external audiences.
- Ability to conduct thorough research and create actionable materials.
- Experience in a technical or regulated category, or ability to learn quickly.
- Demonstrated ownership and self-starting capabilities.
Skills
- Product Marketing
- Market Research
- Competitive Analysis
- Messaging
- Positioning
- Sales Enablement
- Product Launches
- Go-to-Market Strategy
- Content Creation
- Public Speaking
- Presentation Skills
- B2B Software Marketing
- Technical Marketing
- Regulated Industry Marketing
Location
- Minneapolis
Work Type
- Hybrid
Experience Level
- 6+ years
Salary/Compensations
- Competitive compensation
Benefits
- Opportunity for career advancement in a fast-growing company
- Supportive team environment
- Startup speed with ownership and impact
- Monthly team events
- Quarterly volunteer opportunities
- Access to downtown Minneapolis office and amenities
- Medical benefits
- Dental benefits
- Voluntary benefits
- Unlimited PTO
About the Company
- Yardstik is growing rapidly by providing the Human Trust Platform to address real market risks.
- Thousands of companies use Yardstik to vet and trust employees.
- Yardstik offers a meaningful impact for real people.
- Yardstik has been recognized as a Best Place to Work for 6 consecutive years, and a top category performer for the last 2.
- Additional accolades include Top Workplaces and Inc. 5000.
- The company values employees who are hungry, humble, and smart, with a focus on building over planning.
- Yardstik provides an environment to do career-defining work alongside dedicated colleagues.
Equal Opportunity
- Yardstik is an Equal Opportunity Employer committed to building a team based on talent, qualifications, and merit.
- All applicants are welcomed without discrimination.