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About the Role
This role blends strategic planning, analytics, business development, negotiation, partner management, and cross-functional leadership to shape portfolio strategy and lead licensing initiatives across our brands.
Responsibilities
- Develop and execute a comprehensive licensing strategy aligned with brand priorities and long-term portfolio growth.
- Assess whitespace, category expansion, and partnership opportunities to identify where new or expanded licensing relationships can create the greatest brand and business impact.
- Translate strategic priorities into actionable partnership roadmaps, balancing near-term opportunities with longer-term brand development.
- Establish a disciplined view of partnership performance using relevant metrics and track results against sales budgets, goals, and established targets.
- Analyze performance trends to identify growth drivers, underperformance, risks, and opportunities for corrective action or incremental investment.
- Use forecasting, product lifecycle insights, and partner performance data to inform recommendations, prioritize resources, and strengthen decision-making.
- Translate analysis into clear insights and recommendations for the VP of Licensing and cross-functional stakeholders.
- Support the development of deal strategies and lead negotiations with licensing partners to secure strong business terms while protecting brand standards and strategic objectives.
- Evaluate partnership structures and trade-offs to support sound, commercially grounded decisions.
- Oversee contract execution and ongoing compliance.
- Build, deepen, and expand relationships with existing and prospective licensors and brand partners that align with strategic priorities.
- Create compelling, insight-led presentations and business cases to support new business development, partnership expansion, and strategic discussions.
- Identify opportunities to strengthen existing partnerships, unlock new categories, and increase the value and reach of the brand portfolio.
- Partner with Sales and internal teams to develop and execute go-to-market strategies and secure new business opportunities.
- Create alignment across key stakeholders by clearly communicating priorities, performance, risks, decisions, and next steps.
- Help drive strategic and tactical improvements that increase executional efficiency and strengthen the connection between licensing strategy and commercial outcomes.
- Proactively identify brand, licensor, performance, or execution issues and drive timely resolution with appropriate internal and external stakeholders.
- Maintain a strong focus on brand integrity, intellectual property requirements, and partner compliance while navigating competing priorities.
- Lead and mentor the licensing team, building stronger capabilities in brand management, commercial thinking, analytics, and partnership management.
- Provide guidance across partner relations, product lifecycle management, forecasting, and day-to-day business decision-making.
Requirements
- 5+ years of experience in licensing and brand partnerships, particularly within consumer products.
- Strong strategic and analytical orientation, with demonstrated ability to connect performance metrics, budgets, and market opportunities to business decisions.
- Proven negotiation and contract management skills, with a track record of driving results while maintaining productive partner relationships.
- Excellent communication and relationship-building skills, including the ability to influence and align cross-functional stakeholders.
- Experience analyzing partnership and product performance, identifying actionable insights, and translating data into clear recommendations.
- Leadership experience with a focus on coaching and team development.
- Working knowledge of intellectual property regulations, brand standards, and compliance requirements.
- Demonstrated ability to think strategically while maintaining strong executional discipline.
Skills
- Licensing
- Brand partnerships
- Consumer products
- Strategic planning
- Analytics
- Business development
- Negotiation
- Partner management
- Cross-functional leadership
- Forecasting
- Contract management
- Relationship-building
- Intellectual property
- Brand standards
- Compliance
Experience Level
- 5+ years
Education Level
- Bachelor's degree in Business, Marketing, or a related field.