Product Manager, Ads Platform - Experimentation & Incrementality Measurement at Netflix | CA, US | Rezi

Product Manager, Ads Platform - Experimentation & Incrementality Measurement at Netflix

Product Manager, Ads Platform - Experimentation & Incrementality Measurement

Netflix · CA, US

2 weeks ago

Product Manager, Ads Platform - Experimentation & Incrementality Measurement

Netflix · CA, US

20 days ago
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About the Role

This Product Manager role focuses on building measurement products for customers using experimentation and incrementality methodologies to determine the causal impact of Netflix's ad campaigns on their media objectives. Customers include advertisers, agencies, and third-party measurement vendors.

Responsibilities

  • Partner with engineering, user experience, and data science teams to launch experimentation and incrementality measurement products.
  • Prioritize the product roadmap, managing near-term delivery and formulating long-term strategy.
  • Collaborate with cross-functional teams in sales, solutions engineering, measurement analysts, ad operations, marketing, strategy, policy, and legal to bring products to market.
  • Become an expert on the methodologies of the experimentation and incrementality measurement suite, including Conversion Lift, Brand Lift, A/B Testing, Multi-armed bandit algorithms, Search Lift, and Geo Lift.

Requirements

  • 8+ years of Product Management experience with a proven record of successfully launching and scaling 0-1 products.
  • Strong experimental design & causal inference knowledge: randomization, power analysis, sample size determination, MDE, holdout methodology design, statistical significance, confidence intervals.
  • Ability to apply advanced causal inference methods beyond A/B testing, including multi-armed bandit theory.
  • Delivered a roadmap and executed on ads experimentation and incrementality measurement products.
  • Thorough understanding of the ads measurement, conversion ingestion, and identity ecosystems, including CTV experience and familiarity with measurement.
  • Experience collaborating closely with advertisers, agencies, measurement partners, and publisher sales and measurement analyst teams.
  • Experience collaborating with Engineering, User Experience, Data Science, and other Product Teams.

Skills

  • Product Management
  • Experimentation
  • Incrementality Measurement
  • Causal Inference
  • A/B Testing
  • Multi-armed bandit theory
  • Conversion Lift
  • Brand Lift
  • Search Lift
  • Geo Lift
  • CTV
  • Roadmap Development
  • Product Strategy

Location

  • Remote

Work Type

  • Full-time

Experience Level

  • 8+ years

Salary/Compensations

  • $440,000.00 - $725,000.00

Benefits

  • Health Plans
  • Mental Health support
  • 401(k) Retirement Plan with employer match
  • Stock Option Program
  • Disability Programs
  • Health Savings and Flexible Spending Accounts
  • Family-forming benefits
  • Life and Serious Injury Benefits
  • Paid leave of absence programs
  • Flexible time off for salaried employees

About the Company

  • Netflix's mission is to entertain the world.
  • Netflix is launching a new ad-supported tier to offer members more choice and attract new members at a lower price point, while also creating a path for advertisers.
  • The Ads Platform team builds advertising systems and integrations that power ad delivery, prioritizing member viewing experience and advertiser outcomes.
  • The team is building high-performance advertising systems and delivering high impact by monetizing content.
  • Netflix is a new entrant in the rapidly growing Connected TV advertising space, seeking to build unique value propositions.

Equal Opportunity

  • Netflix is an equal-opportunity employer and celebrates diversity, recognizing that diversity builds stronger teams.
  • Netflix does not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.