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About the Role
Evo is seeking a Director of Product to lead the vision, development, and evolution of its live event and consumer products. This role defines product strategy, oversees end-to-end development from concept to launch, and shapes Evo's future through innovative experiences. It requires a blend of product strategy, live event expertise, audience empathy, and business acumen, with a hands-on approach to planning, design, budgeting, team leadership, and execution.
Responsibilities
- Own the vision, priorities, plans, and measures of success for major Evo products, including live events, tournament experiences, on-site attractions, and specialty programming.
- Write clear product and event briefs defining experience goals, spatial concepts, stage requirements, tournament parameters, and team deliverables.
- Make product tradeoffs across features, formats, and investments using audience data, player sentiment, endemic impact, business value, timing, complexity, and cost.
- Define ticket types, experience packages, benefits, and attendee value in partnership with relevant teams.
- Work with leadership to set product priorities and evaluate new formats, events, and markets.
- Lead the development of flagship event features and experiential zones.
- Define tournament formats, exhibition formats, rulesets, and competition structures.
- Lead the ideation and development of new events and specialty products, creating repeatable, scalable formats.
- Consider the full attendee and viewer journey across on-site, broadcast, and content channels.
- Partner to design industry-leading experiences for Evo’s partners.
- Define structural guidelines for tournament activations, publisher-supported side events, and programming.
- Ensure partner integrations enhance the player, attendee, or viewer experience.
- Join major publisher and partner conversations regarding product direction, tournament formats, or fan experiences.
- Create consistent methods for evaluating, prioritizing, planning, and documenting Evo products and experiences.
- Monitor live event metrics to assess product performance and identify improvements.
- Lead post-event product reviews and translate feedback into future event enhancements.
- Manage the creative integrity of the event on-site, ensuring alignment with documented expectations and standards.
- Partner with Event Production to resolve issues affecting the attendee or partner experience.
- Support the selection and management of specialized experiential vendors and contractors.
- Provide hands-on product direction during events and adapt to changing circumstances.
- Participate on-site at major Evo events and other product launches.
- Develop and manage approved budgets for assigned products and programs.
- Review product costs, audience engagement, and results to inform future investment decisions.
- Evaluate the audience, cost, revenue potential, and operational needs of proposed products and experiences.
- Serve as a senior member of Evo’s leadership team, contributing to decisions across products, events, teams, and future plans.
- Build strong working relationships across Evo and RTS to align teams around shared priorities.
- Lead, manage, and develop product team members as the function grows.
- Set clear roles, goals, and expectations for team members and partners.
- Step in to lead major events, new products, and cross-functional projects when needed.
Requirements
- 10+ years of experience across product management, live event development, experience design, or creative leadership, or related roles.
- Experience taking complex live events, gaming, entertainment, or consumer products from initial concept through launch and continued improvement.
- Experience developing tournaments, attendee experiences, programming, activations, or other large-scale fan-facing products.
- Strong experience defining product goals, scope, requirements, budgets, and measures of success.
- Ability to translate broad creative ideas into clear and practical briefs for execution teams.
- Experience working across Event Operations, Production, Broadcast, Marketing, Partnerships, Business Development, and other teams to deliver complex initiatives and resolve competing priorities.
- Experience managing budgets, evaluating product performance, and making decisions based on audience, operational, and business results.
- Experience leading teams and developing other leaders.
- Strong communication, judgment, organization, and prioritization skills.
- Ability to move between long-term planning and hands-on event execution.
- Willingness to travel domestically and internationally for Evo events, planning meetings, and other major milestones.
- Background developing products or experiences across a global event portfolio.
- Familiarity with designing products for players, attendees, viewers, publishers, and commercial partners.
- Deep understanding of competitive gaming ecosystems, live event dynamics, and familiarity with the Fighting Game Community (FGC).
- Ability to create repeatable event formats adaptable for different markets.
- Established relationships with experiential agencies, creative vendors, production partners, or other specialized contractors.
- Previous leadership within a growing entertainment, events, gaming, or consumer business.
Skills
- Product Strategy
- Live Event Development
- Experience Design
- Creative Leadership
- Product Management
- Audience Empathy
- Business Judgment
- Budget Management
- Team Leadership
- Cross-functional Coordination
- On-site Execution
- Competitive Gaming Ecosystems
- Fighting Game Community (FGC)
- Event Formats
- Communication
- Judgment
- Organization
- Prioritization
Location
- Remote
Work Type
- Remote-first culture
Experience Level
- 10+ years of experience
Salary/Compensations
- $140,000 to $200,000
Benefits
- Medical, Dental, Vision and Life Insurance
- 401k plan available for employee contributions
- Flexible work schedule
- Generous PTO and company-observed holidays
About the Company
- For more than 20 years, the Evolution Championship Series (Evo) has produced the largest and longest-running fighting game tournament conventions in the world.
- Our events are gathering points where players, fans, publishers, developers, creators, and brands come together to celebrate fighting games and the communities that love them.
- Beyond our flagship live events, Evo continues to expand how we create, celebrate, and grow fighting game fandom around the world.