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About the Role
This role will sit at the heart of Pie Systems' next phase of global expansion, centered around Japan. You will work alongside the Marketing Head to own both the planning and execution of key marketing initiatives, driving B2B and B2C campaigns, content direction, and PR efforts.
Responsibilities
- Plan and direct content across a wide range of formats including images, video, articles, and landing pages.
- Maintain brand consistency while continuously optimizing content for each channel.
- Build relationships with media, influencers, and industry contacts.
- Plan and set up PR opportunities such as press events and industry events.
- Plan and produce case studies featuring partner companies.
- Handle press announcements as needed.
- Independently plan and execute B2C brand awareness campaigns through social and digital channels.
- Independently plan and execute B2B communication for merchant acquisition, including pitch materials and sales-support activities.
- Manage multiple campaigns across multiple channels and formats simultaneously.
- Read the numbers behind your own campaigns and channels with real business judgment, and translate that into next steps or investment decisions.
- Proactively engage in discussions about improvements and budget allocation based on data.
- Work closely with the Marketing Head, global teams, and Japan leadership.
- Participate in weekly global meetings and cross-functional projects conducted in English.
Requirements
- 5+ years of marketing experience (agency or in-house) spanning content, social media, PR, and/or advertising, with real planning and execution ownership.
- Campaign planning and execution experience at an advertising agency is preferred.
- Experience planning and directing content across multiple formats including images, video, articles, and landing pages.
- Hands-on PR, event, and media relations experience.
- Experience independently planning and executing both B2B and B2C marketing initiatives.
- Working-level data fluency — able to read your own campaigns' performance with business judgment and translate that into action.
- Native-level Japanese.
- Business-level English (weekly/biweekly global meetings, regular written communication, English-language documentation).
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Experience in Fintech, Travel, or Retail industries is a plus.
Skills
- Content direction
- Creative direction
- PR
- On-the-Ground Initiatives
- Integrated B2B x B2C Campaign Planning & Execution
- Business-Minded Use of Data
- Cross-Team Collaboration
- Planning ability
- Business judgment
- Execution
Location
- Tokyo, Japan
Work Type
- Full-time
- Remote Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree
- Master's degree
About the Company
- Pie Systems is building a digital platform to grow and transform global tourism, beginning with the $70B+ tax-free shopping industry.
- Our mission is to empower local partners globally and delight global tourists locally.
- We connect tourists and local businesses through data, analytics, and marketing.
- The Pie VAT app makes travel shopping effortless for tourists and offers retailers a free, digital tax-free solution.
- We are a global, VC-backed startup operating across the US, Europe, and Asia, with hubs in Tokyo, San Francisco, and Copenhagen.
- Our rapidly growing team works at the intersection of fintech, retail, and travel, partnering with leading global brands.