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About the Role
We’re looking for a Senior Lifecycle Marketing Manager to serve as the strategic and operational owner of Patreon’s lifecycle program across both fan and creator audiences. The initial priority will be defining and building the fan lifecycle, while also owning the strategy, governance, and execution of creator lifecycle communications. This is a high-impact senior individual contributor role for someone who can set the vision, build the systems, align collaborators, and remain close enough to execution to ensure the work ships with quality.
Responsibilities
- Own the lifecycle strategy and roadmap end to end.
- Develop a deep understanding of fan and creator motivations and behavior, identify the highest-impact opportunities across both lifecycle journeys, and ensure programs strengthen the relationship among fans, creators, and Patreon.
- Build and execute multi-channel programs.
- Lead lifecycle’s marketing technology agenda.
- Own audience and data quality.
- Create the lifecycle operating model.
- Protect channel health and user trust.
- Develop the measurement and experimentation system.
- Lead cross-functional delivery.
- Raise the bar for lifecycle across Patreon.
- Build for scale.
- Use AI thoughtfully.
Requirements
- You care deeply about Patreon’s mission and values.
- You’ve built and owned a lifecycle program—not just individual campaigns.
- You combine strategy with hands-on execution.
- You’re a Braze power user with strong marketing technology judgment.
- You’re technically fluent.
- You know how to turn data into decisions.
- You understand fans, creators, communities, and two-sided ecosystems.
- You exercise strong independent judgment.
- You lead complex work across teams.
- You build with craft and improve systems.
- You make others better.
- You bring substantial lifecycle experience.
Skills
- Braze
- Iterable
- SQL
Location
- New York
- San Francisco
Work Type
- Hybrid
Experience Level
- 8+ years in lifecycle, CRM, retention, growth, or a related field
Salary/Compensations
- The posted salary range is dependent on the location and the level. This range may encompass multiple levels within the role’s job family. The final offer will be based on candidate’s experience, skills, competencies, and geographic location, aligning with the appropriate job level within Patreon’s leveling framework. For remote employees located outside CA and NY, salary may vary based on location and local market conditions.
Benefits
- Salary
- Equity plans
- Healthcare
- Flexible time off
- Company holidays and recharge days
- Commuter benefits
- Lifestyle stipends
- Learning and development stipends
- Patronage
- Parental leave
- 401k plan with matching
About the Company
- Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences.
- We offer creators a variety of ways to engage with their fans and build lasting businesses, including paid and free memberships, community chats, live experiences, and one-time purchases.
- Ultimately, our goal is simple: fund the creative class.
- We’re continuing to invest in building the best creator platform and team in the creator economy.
- Patreon powers creators to do what they love and get paid by the people who love what they do.
- Our team is passionate about making this mission and our core values come to life every day in our work.
- Through this work, our people: Put Creators First | They’re the reason we’re here. When creators win, we win.
- Build with Craft | We sign our name to every deliverable, just like the creators we serve.
- Make it Happen | We don’t quit. We learn and deliver.
- Win Together | We grow as individuals. We win as a team.
Equal Opportunity
- Patreon is proud to be an equal opportunity employer.
- We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
- If you need a reasonable accommodation during the interview process, please contact accommodations@patreon.com.