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About the Role
Columbia Sportswear is seeking a passionate and strategically minded Lifestyle Product Marketing Manager to lead category and product marketing initiatives for their Lifestyle business. This role serves as the internal expert on the outdoor lifestyle consumer, connecting trends and style influences with Columbia's heritage to drive brand relevance and business growth.
Responsibilities
- Continuously monitor apparel and lifestyle market trends, cultural shifts, consumer behavior, and competitive activity to identify opportunities for growth and differentiation.
- Help shape long-term strategies for key heritage franchises, ensuring Columbia’s iconic products and stories remain meaningful and compelling.
- Craft compelling product narratives that highlight style, versatility, and wearability, tailored towards style-conscious outdoor consumers.
- Drive seasonal Go-to-Market strategies for the Outdoor Lifestyle category, ensuring alignment across product, brand, and commercial.
- Partner with Columbia’s in-house social media & influencer teams to support the development of influencer, creator, and community engagement strategies.
- Partner with Consumer Insights, Product Creation, Partnerships, Merchandising, Retail Marketing, Designers, and Digital Marketing to ensure lifestyle expertise is reflected throughout the consumer journey.
- Provide strategic direction and category expertise that informs campaign briefs, storytelling development, channel strategies, and consumer engagement plans.
- Evaluate consumer engagement, campaign effectiveness, category trends, and regional marketplace performance to ensure future marketing strategies and investment decisions.
Requirements
- A passion for apparel, outdoor culture, style trends, and consumer behavior.
- Bachelor’s degree in marketing, Business, Communications or related field.
- 8+ years of professional experience in category marketing, brand marketing and/or product marketing, or related discipline.
- Strong understanding of contemporary and classic outdoor style, fashion and retail trends, and the competitive landscape.
- Excellent communication and presentation abilities.
- Data-driven with experience using analytics, data, & presentation tools (e.g., Excel, PowerPoint, etc.).
- Experience with DTC and specialty outdoor retail channels.
- Knowledge of product development and insight-driven marketing.
Skills
- Style
- Culture
- Consumer behavior
- Outdoor lifestyle marketplace
- Strategic marketing
- Storytelling
- Communication
- Presentation
- Data analysis
- Consumer insights
- DTC
- Specialty outdoor retail
- Product development
- Insight-driven marketing
Location
- Near Portland, Oregon
Work Type
- Hybrid
- Onsite (four days per week)
Experience Level
- 8+ years of professional experience
Education Level
- Bachelor’s degree in marketing, Business, Communications or related field
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- Disability
- Flexible spending accounts
- Health savings account
- Accident insurance
- Critical illness insurance
- Hospital indemnity insurance
- Legal services
- Employee Assistance Program (EAP)
- Wellness benefits
- Employee discounts
- Generous time off program
- 401k plan with company match
About the Company
- Columbia Sportswear Company's mission is to unlock the outdoors for everyone.
Equal Opportunity
- Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
- Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.